Survey of the American Consumer - GfK MRI

FOOD
Page 90
BREAKFAST CEREALS
(Cold)
766
Your Household:
Used in Individual
last 6 portions/
months last 7 days
TOTAL: ................ M 00
BRANDS:
Back to Nature . . . . . . . . . . . M 01
Basic 4 ................ M 02
Bear Naked Granola ..... M 03
Cap’n Crunch (Regular) ... M 04
Cap’n Crunch Crunchberries M 05
Cap’n Crunch Peanut Butter
Crunch .............. M 06
Cascadian Farm. ........ M 07
Cheerios. .............. M 08
Apple Cinnamon Cheerios . M 09
Berry Burst Cheerios ..... M 10
Frosted Cheerios ........ M 11
Fruity Cheerios. ......... M 12
Honey Nut Cheerios. ..... M 13
MultiGrain Cheerios ...... M 14
Oat Cluster Cheerios
Crunch .............. M 15
Corn Chex ............. M 16
Honey Nut Chex ......... M 17
Multi-Bran Chex ......... M 18
Rice Chex. ............. M 19
Wheat Chex ............ M 20
Cinnamon Toast Crunch. .. M 21
Cocoa Puffs ............ M 22
Cookie Crisp. ........... M 23
Count Chocula .......... M 24
Curves Cereal .......... M 25
Fiber One .............. M 26
General Mills Reese’s
Peanut Butter Puffs. .... M 27
Golden Grahams ........ M 28
Honey Nut Clusters ...... M 29
Kashi GOLEAN Crunch!. .. M 30
Kashi Granola .......... M 31
Kashi Heart to Heart ..... M 32
Other Kashi ............ M 33
Kellogg’s All-Bran ........ M 34
Kellogg’s All-Bran Complete M 35
Kellogg’s Apple Jacks. .... M 36
Kellogg’s Cocoa Krispies .. M 37
Kellogg’s Corn Flakes. .... M 38
Kellogg’s Corn Pops ...... M 39
Kellogg’s Cracklin’ Oat Bran M 40
Kellogg’s Crispix. ........ M 41
Kellogg’s Froot Loops. .... M 42
Kellogg’s Frosted Flakes .. M 43
Kellogg’s Frosted Mini-
Wheats .............. M 44
Kellogg’s Fruit Harvest .... M 45
Kellogg’s Honey Smacks .. M 46
Kellogg’s Low Fat Granola . M 47
Kellogg’s Marshmallow
Froot Loops. .......... M 48
Kellogg’s Product 19. ..... M 49
Kellogg’s Raisin Bran ..... M 50
Kellogg’s Raisin Bran
Crunch .............. M 51
Kellogg’s Rice Krispies. ... M 52
Kellogg’s Rice Krispies Treats
Cereal ............... M 53
Kellogg’s Smart Start . . . . . . M 54
Kellogg’s Special K. ...... M 55
Kellogg’s Special K
Chocolatey Delight . . . . . . M 56
Kellogg’s Special K Red
Berries .............. M 57
Kellogg’s Special K Vanilla
Almond .............. M 58
Other Kellogg’s. ......... M 59
Kix ................... M 60
Life ................... M 61
Life Cinnamon .......... M 62
Lucky Charms .......... M 63
Malt-O-Meal ............ M 64
Oatmeal Crisp with Almonds M 65
BREAKFAST CEREALS
(Cold)
(Continued)
Your Household:
Used in Individual
last 6 portions/
months last 7 days
Oatmeal Crisp with Raisins . M 66
Post Banana Nut Crunch .. M 67
Post Blueberry Morning ... M 68
Post Cranberry Almond
Crunch .............. M 69
Post Frosted Shredded
Wheat ............... M 70
Post Grape-Nuts. ........ M 71
Post Grape-Nuts Flakes ... M 72
Post Great Grains. ....... M 73
Post Honey Bunches of Oats M 74
Post Honey Bunches of Oats
w/Strawberries ......... M 75
Post Honeycomb ........ M 76
Post Honey Nut
Shredded Wheat. ...... M 77
Post Maple Pecan Crunch . M 78
Post Pebbles (Cocoa). .... M 79
Post Pebbles (Fruity) ..... M 80
Post Raisin Bran. ........ M 81
Post Regular Size
Shredded Wheat. ...... M 82
Post Spoon Size
Shredded Wheat. ...... M 83
Post Shredded Wheat ’N
Bran ................ M 84
Other Post ............. M 85
Quaker Puffed Rice ...... M 86
Quaker Puffed Wheat. .... M 87
Quaker Oatmeal Squares. . M 88
Raisin Nut Bran ......... M 89
Sunbelt ................ M 90
Total .................. M 91
Total Raisin Bran ........ M 92
Trix ................... M 193
Wheaties .............. M 94
Store’s Own Brand ....... M 95
M 999
OTHER (Write In)
BREAKFAST
CEREALS
(Hot)
Your Household:
Used in Individual
last 6 portions/
months last 7 days
764
TOTAL: ................ 00
BRANDS:
Aunt Jemima Grits ....... 01
Cream of Rice .......... 02
Cream of Wheat Instant ... 03
Cream of Wheat
Regular/Stovetop ...... 04
Farina ................. 05
Kashi GoLean ......... 06
Kashi Heart to Heart ..... 07
Malt-O-Meal ............ 08
Quaker Instant Oatmeal ... 09
Quaker Oat Bran ........ 10
Quaker Quick Oats. ...... 11
Quaker Simple Harvest ... 12
Quaker Weight Control. ... 13
Old Fashioned Quaker Oats 14
Quaker Instant Grits ...... 15
Quaker Quick Grits. ...... 16
3-Minute Old Fashioned ... 17
3-Minute Quick Oats. ..... 18
Store’s Own Brand ....... M 19
999
OTHER (Write In)
FROZEN BREAKFASTS
768
Your Household:
Used in Packages/
last 6 last 30
months days
TOTAL: ................ M 00
BRANDS:
Aunt Jemima Frozen
Breakfasts. ........... M 01
Bob Evans ............. M 02
Hot Pockets Breakfast .... M 03
Jimmy Dean Biscuit
Sandwiches .......... M 04
Jimmy Dean Breakfast
Bowls ............... M 05
Jimmy Dean Skillets. ..... M 06
Other Jimmy Dean ....... M 07
Tennessee Pride. ........ M 08
Weight Watchers Smart
Ones ................ M 09
Store’s Own Brand ....... M 10
M 999
OTHER (Write In)
FROZEN WAFFLES
769
Your Household:
Used in Packages/
last 6 last 30
months days
TOTAL: ................ M 00
TYPES:
Buttermilk .............. M 01
Fruit Flavored ........... M 02
Oat Bran. .............. M 03
Whole Wheat ........... M 04
Regular. ............... M 05
BRANDS:
Aunt Jemima ........... M 06
Eggo Apple Cinnamon .... M 07
Eggo Blueberry ......... M 08
Eggo Cinnamon Toast .... M 09
Eggo Homestyle Waffles .. M 10
Eggo Nutri-Grain Waffles . . . M 11
Eggo Strawberry ........ M 12
Other Eggo Waffles ...... M 13
Kashi ................. M 14
Krusteaz Waffles ........ M 15
Store’s Own Brand ....... M 16
M 999
OTHER (Write In)
FROZEN PANCAKES/
FRENCH TOAST
Your Household:
Used in Packages/
last 6 last 30
months days
767
TOTAL: ................ M 00
TYPES:
Buttermilk .............. M 01
Regular. ............... M 02
BRANDS:
Aunt Jemima French Toast. M 03
Aunt Jemima Pancakes ... M 04
Eggo French Toaster
Sticks ............... M 05
Eggo Pancakes ......... M 06
Farm Rich French Toast
Sticks ............... M 07
Krusteaz French Toast/
Pancakes ............ M 08
Pillsbury Pancakes ....... M 09
Store’s Own Brand ....... M 10
M 999
OTHER (Write In)