Survey of the American Consumer - GfK MRI

YOUR OPINION
Page 80
We are interested in your attitude about a number of issues. There are no right or wrong answers. Please indicate how much you AGREE or
DISAGREE with each of the following statements by checking the box that comes closest to how you feel.
FOOD
DISAGREE
AGREE
69R Completely Somewhat Somewhat Completely
1 2 3 4
1. I try to eat healthy these days and pay attention to my nutrition. ................................... 01
2. I rarely eat frozen dinners ................................................................. 02
3. I typically celebrate special occasions at restaurants ............................................ 03
4. During a given week, I cook meals frequently ................................................. 04
5. If a food item is on sale, I buy multiple units to stock up .......................................... 05
6. Often, I eat my meals on the run ........................................................... 06
7. I rely on product labels to help me make decisions when food shopping. ............................ 07
8. I enjoy being creative in the kitchen . ........................................................ 08
9. I try to eat a healthy breakfast every day ..................................................... 09
10. I only buy food items that are name-brand, not generic brands .................................... 10
11. I evaluate the nutrition of menu items when ordering at a restaurant. ............................... 11
12. When I find a food product I like, I typically recommend it to people I know .. ......................... 12
13. I don’t allow junk food in my home .......................................................... 13
14. When I find a restaurant I like, I stick with it. .................................................. 14
15. Frozen dinners are a convenient alternative for a meal .......................................... 15
16. Eating at a fast food restaurant is fun. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
17. If generic brands are on sale, I will purchase them over my normal name-brand ...................... 17
18. I’m willing to spend more for a quality bottle of wine ............................................ 18
19. I don’t have very much interest in cooking .................................................... 19
20. I try to buy foods that are grown or produced locally (in the region where I live).. ...................... 20
21. I enjoy trying different types of food ......................................................... 21
22. I indulge my cravings for sweets ............................................................ 22
23. Fast food is junk food. ................................................................... 23
24. I typically drink wine with dinner ........................................................... 24
25. People often ask my advice when it comes to food ............................................. 25
26. I prefer picking up quick meals to cooking meals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
27. I’m fine with eating at a restaurant by myself. ................................................. 27
28. I don’t pay much attention to my intake of fat .................................................. 28
29. Dinners in my home are usually planned ahead of time. ......................................... 29
30. I only eat fast food when I’m in a rush ....................................................... 30
31. I prefer cooking with fresh food rather than canned or frozen. ..................................... 31
32. I’m a creature of habit, and stick to the food I know I like ......................................... 32
33. I let my children make their own decisions when ordering at a restaurant. ........................... 33
34. I regularly eat organic foods . .............................................................. 34
DISAGREE
AGREE
FINANCE 69J Completely Somewhat Somewhat Completely
1 2 3 4
1. I regularly read financial news or financial publications .......................................... 01
2. I hate to borrow money; I would much rather save up in advance of a purchase ....................... 02
3. My parents tend/tended to be savers ........................................................ 03
4. I would be happy to use the Internet to carry out day to day banking transactions ..................... 04
5. I often take the opportunity to discuss my knowledge of financial products or services with others ........ 05
6. I always know broadly how much is in my bank account at any one time. ............................ 06
7. There are one or two financial institutions that I always turn to first ................................. 07
8. It is better for me to put my money in a low-risk investment, even if the return may not be as great ........ 08
9. The way I deal with my finances reflects how my parents dealt with theirs ........................... 09
10. When I find a financial product or service that I like, I typically recommend it to people I know. ........... 10
11. You are better off having what you want now as you never know what tomorrow brings ................. 11
12. I like to take risks when investing for the chance of a high return. .................................. 12
13. I enjoy learning about financial products or services from others. .................................. 13
14. I only save for a specific purpose ........................................................... 14
15. Borrowing money makes me feel uncomfortable ............................................... 15
16. People often ask my advice when it comes to financial matters. ................................... 16
17. I hate having to go to the branch of my bank or savings institution ................................. 17
18. I find the ups and downs of the financial markets exciting ........................................ 18
19. I often ask the advice of others when it comes to financial products or services ...................... 19
20. I’m happy to use the phone to carry out day to day banking transactions ............................ 20
21. Investing in the stock market is too risky for me ................................................ 21
22. The economy has a direct effect on my spending habits.. ........................................ 22
23. I feel overwhelmed by financial burdens. ..................................................... 23
24. Investing for the future is very important to me . ............................................... 24