Survey of the American Consumer - GfK MRI

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$more children enjoy math than reading & writing - GfK MRI$

FOOD Page 88 BAKING CHIPS 748 Your Household: Used in Bags/ last 6 last 30 months days TOTAL: ................ 00 TYPES: Butterscotch ............ 01 Peanut Butter ........... 02 Milk Chocolate .......... 03 Semi-Sweet Chocolate. ... 04 White Chocolate ......... 05 KINDS: Mini. .................. 06 Regular. ............... 07 Chunks ................ 08 BRANDS: Baker’s Chunks ......... 09 Ghirardelli. ............. 10 Hershey’s . . . . . . . . . . . . . . . 11 M & M’s Mini Baking Bits .. 12 Nestlé Toll House ........ 13 Reese’s ............... 14 Store’s Own Brand ....... 15 999 OTHER (Write In) BAKING COCONUT 749 Your Household: Used in Containers/ last 6 last 30 months days TOTAL: ................ 00 BRANDS: Baker’s . . . . . . . . . . . . . . . . . 01 Mounds ............... 02 Store’s Own Brand ....... 03 999 OTHER (Write In) FROSTINGS 750 Your Household: Used in Packages/ last 6 last 30 months days TOTAL: ................ 00 TYPES: Decorating icings ........ 01 Ready to spread. ........ 02 Package frosting mix ..... 03 BRANDS: Betty Crocker Rich & Creamy .............. 04 Betty Crocker Whipped ... 05 Duncan Hines Creamy Home-Style .......... 06 Duncan Hines Whipped ... 07 Jiffy Frosting Mix ........ 08 Pillsbury Creamy Supreme . 09 Pillsbury Funfetti. ........ 10 Pillsbury Whipped Supreme 11 Store’s Own Brand ....... 12 999 OTHER (Write In) EXTRACTS Your Household: Used in Bottles/ last 6 last 6 months months 848 TOTAL: ................ 00 BRANDS: Durkee ................ 01 McCormick ............. 02 Tone’s ................. 03 Generic (No Label). ...... 04 Store’s Own Brand ....... 05 999 OTHER (Write In) Your Household: BAKING MIXES Used in Packages/ (Excluding cake last 6 last 30 mixes) months days 751 TOTAL: ................ 00 BRANDS: Betty Crocker Wild Blueberry Muffins ...... 01 Other Betty Crocker Muffins 02 Betty Crocker Quick Breads . 03 Bisquick ............... 04 Bisquick Heart Smart ..... 05 Duncan Hines Blueberry Muffin ............... 06 Other Duncan Hines Muffins .............. 07 Jiffy. .................. 08 Krusteaz ............... 09 Martha White Cornbread .. 10 Martha White Muffins ..... 11 Pillsbury Muffin Mix ...... 12 Pillsbury Nut Bread ...... 13 Pillsbury Quick Bread. .... 14 Store’s Own Brand ....... 15 999 OTHER (Write In) DRY CAKE MIXES 752 Your Household: Used in Packages/ last 6 last 30 months days TOTAL: ................ 00 BRANDS: Betty Crocker Angel Food Cake ................ 01 Betty Crocker Pound Cake . 02 Betty Crocker Super Moist . 03 Betty Crocker Warm Delights 04 Duncan Hines Angel Food Cake ................ 05 Duncan Hines Moist Deluxe Cake ................ 06 Jell-O No Bake Cheesecake 07 Jiffy. .................. 08 Pillsbury Angel Food Cake . 09 Pillsbury Moist Supreme .. 10 Store’s Own Brand ....... 11 999 OTHER (Write In) SEASONINGS & SPICES Your Household: Packages or Used in containers/ last 6 last 6 months months 847 TOTAL: ................ 00 BRANDS: Accent ................ 01 Adolph’s ............... 02 Durkee ................ 03 Goya Adobo ............ 04 Other Goya Spices ....... 05 Herb-Ox ............... 06 Hidden Valley ........... 07 Kernel Season’s ......... 08 Kitchen Bouquet. ........ 09 Lawry’s ................ 10 McCormick ............. 11 Morton ................ 12 Mrs. Dash .............. 13 Sauer’s ................ 14 Spice Classics .......... 15 Spice Islands ........... 16 Tone’s ................. 17 Wyler’s ................ 18 Store’s Own Brand ....... 19 999 OTHER (Write In) BROWNIE & COOKIE MIXES 754 Your Household: Used in Packages/ last 6 last 30 months days TOTAL: ................ 00 BRANDS: Betty Crocker Cookie Mix .. 01 Betty Crocker Brownies ... 02 Duncan Hines Chocolate Chip Cookie Mix ....... 03 Duncan Hines Chocolate Lover’s Brownies. ...... 04 Other Duncan Hines Brownies. ............ 05 Ghirardelli Brownies ...... 06 Pillsbury Brownies ....... 07 Store’s Own Brand ....... 08 999 OTHER (Write In) PACKAGED PIE CRUST 755 Your Household: Used in Boxes or last 6 packs/last months 30 days TOTAL: ................ 00 TYPES: Graham Cracker Crumbs .. 01 Frozen Pastry ........... 02 Pre-formed Crumb ....... 03 Refrigerated Pastry ...... 04 BRANDS: Keebler ................ 05 Pillsbury ............... 06 Store’s Own Brand ....... 07 999 OTHER (Write In) PUDDINGS & PIE FILLINGS 756 Your Household: Used in Containers/ last 6 last 30 months days TOTAL: ................ 00 TYPES: Powdered Instant ........ 01 Powdered Regular ....... 02 Ready to Eat ........... 03 KINDS: Regular. ............... 04 Sugar-Free ............. 05 Fat-Free ............... 06 FORMS: Refrigerated ............ 07 Shelf-Stable ............ 08 BRANDS: Comstock .............. 09 Hunt’s Snack Pack . . . . . . . . 10 Jell-O Pudding .......... 11 Jell-O Pudding (Fat/Sugar Free) ................ 12 Jell-O Pudding Snacks. ... 13 Jell-O Pudding Snacks (Fat Free) ............ 14 Jell-O Pudding Snacks (Sugar Free) .......... 15 Kozy Shack Pudding ..... 16 Kraft Handi-Snacks Pudding. 17 Libby’s 100% Pure Pumpkin ............. 18 Minute Tapioca .......... 19 My-T-Fine .............. 20 Royal ................. 21 Swiss Miss Pudding ...... 22 Store’s Own Brand ....... 23 999 OTHER (Write In)
Page 89 FOOD COOKIES (Ready to Eat) 757 Your Household: Used in Boxes or last 6 packages/ months last 30 days TOTAL: ................ 00 TYPES: Butter ................. 01 Chocolate Chip. ......... 02 Chocolate Covered. ...... 03 Figbars ................ 04 Fudge ................. 05 Oatmeal ............... 06 Peanut Butter ........... 07 Sandwich .............. 08 Shortbread ............. 09 Other ................. 10 KINDS: Regular. ............... 11 Low Fat. ............... 12 Fat Free ............... 13 Sugar Free ............. 14 PACKAGE SIZE: 100 Calorie Pack ........ 15 Other Package Size . . . . . . . 16 BRANDS: Archway ............... 17 Entenmann’s ............ 18 Famous Amos ........... 19 Kashi TLC. ............. 20 Keebler Chips Deluxe. ..... 21 Keebler E. L. Fudge Sandwich 22 Keebler Fudge Shoppe .... 23 Keebler Pecan Sandies .... 24 Keebler Rainbow Chips Deluxe 25 Keebler Soft Batch. ....... 26 Keebler Vienna Fingers .... 27 Other Keebler ........... 28 Little Debbie Nutty Bars .... 29 Little Debbie Oatmeal Creme Pies ........... 30 Other Little Debbie ....... 31 LU Biscuits ............. 32 Mother’s ............... 33 Murray. ................ 34 Nabisco Chips Ahoy! ...... 35 Nabisco Chunky Chips Ahoy! . 36 Nabisco Newtons. ........ 37 Nabisco Nilla Wafers ...... 38 Nabisco Nutter Butter. ..... 39 Nabisco Oreo. ........... 40 Nabisco Double Stuf Oreo .. 41 Nabisco Teddy Grahams ... 42 Other Nabisco ........... 43 Pepperidge Farm Distinctives 44 Other Pepperidge Farm .... 45 Stella D’Oro. ............ 46 Stauffer’s ............... 47 Store’s Own Brand. ....... 48 999 OTHER (Write In) READY TO EAT MUFFINS Your Household: Used in Packages/ last 6 Boxes last months 30 days 765 TOTAL: ................ 00 PACKAGE SIZE: 100 Calorie Pack ........ 01 Other Package Size . . . . . . . 02 BRANDS: Entenmann’s ........... 03 Hostess ............... 04 Little Debbie ............ 05 Otis Spunkmeyer ........ 06 Bakery ................ 07 Store’s Own Bakery ...... 08 999 OTHER (Write In) GELATIN AND GELATIN DESSERTS Your Household: Used in Packages/ last 6 last 30 months days 759 TOTAL: ................ 00 TYPES: Refrigerated/Ready to Eat . 01 Powder/Mix. ............ 02 BRANDS: Jell-O Gelatin ........... 03 Jell-O Gelatin Snacks .... 04 Jell-O Gelatin Sugar Free Snacks .............. 05 Jell-O Sugar Free Gelatin. . 06 Knox ................. 07 Royal ................. 08 Store’s Own Brand ....... 09 999 OTHER (Write In) SNACK CAKES 753 Your Household: Used in Boxes or last 6 Packages/ months last 30 days TOTAL: ................ 00 TYPES: Lowfat. ................ 01 Fat Free ............... 02 Regular. ............... 03 PACKAGE SIZE: 100 Calorie Pack ........ 04 Other Package Size . . . . . . . 05 BRANDS: Dolly Madison. .......... 06 Drake’s ................ 07 Entenmann’s ........... 08 Hostess CupCakes. ...... 09 Hostess Twinkies ........ 10 Other Hostess .......... 11 Little Debbie ............ 12 Marinela ............... 13 MoonPie ............... 14 Nabisco Cakesters ....... 15 Tastykake . . . . . . . . . . . . . . . 16 Weight Watchers ........ 17 999 OTHER (Write In) TOASTER PRODUCTS Your Household: Used in Packages last 6 last 30 months days 761 TOTAL: ................ 00 BRANDS: Kellogg’s Pop-Tarts ...... 01 Pillsbury Toaster Scrambles 02 Pillsbury Toaster Strudel. .. 03 Toast’em Pop-ups. ....... 04 Store’s Own Brand ....... 05 999 OTHER (Write In) READY TO EAT DOUGHNUTS 758 Your Household: Used in Packages/ last 6 Boxes last months 30 days TOTAL .................. 00 BRANDS: Dolly Madison ........... 01 Dunkin’ Donuts .......... 02 Entenmann’s ............ 03 Hostess. ............... 04 Krispy Kreme. ........... 05 Little Debbie ............ 06 Tastykake .............. 07 Fresh Doughnut Shop ..... 08 Bakery. ................ 09 Store’s Own Bakery ....... 10 999 OTHER (Write In) BREAKFAST/ CEREAL/ GRANOLA BARS Your Household: Used in Bars/ last 6 last 30 months days 763 TOTAL: ................ 00 BRANDS: Curves Chewy Granola Bars . 01 Entenmann’s Multi-Grain Cereal Bar ........... 02 Fiber One Chewy Bars. ... 03 General Mills Milk ’n Cereal Bars. .......... 04 Kashi TLC Bars ......... 05 Kellogg’s Nutri-Grain Bar .. 06 Kellogg’s Rice Krispies Treats ............... 07 Kellogg’s Special K Bar ... 08 Kudos ................. 09 Little Debbie ............ 10 Nabisco Chewy Granola Bars ................ 11 Nature Valley Granola Bars . 12 Quaker Cereal Bars . . . . . . . 13 Quaker Chewy Granola Bars ................ 14 Other Quaker . . . . . . . . . . . . 15 Sunbelt Fruit & Grain Bars . 16 Sunbelt Granola Bars. .... 17 Store’s Own Brand ....... 18 999 OTHER (Write In) FRUIT SNACKS Your Household: Used in Snacks/ last 6 last 30 months days 995 TOTAL: ................ 00 BRANDS: Betty Crocker Fruit By The Foot . . . . . . . . . . . . . 01 Betty Crocker Fruit Roll-Ups 02 Betty Crocker Gushers .... 03 Other Betty Crocker ...... 04 Brach’s Fruit Snacks. ..... 05 Farley’s Fruit Snacks .... 06 Kellogg’s Yogos. ......... 07 Ocean Spray Craisins .... 08 Sunkist Fruit Snacks. ..... 09 Sun-Maid Raisins ........ 10 Sunsweet Fruit Snacks. ... 11 Welch’s Fruit Snacks ..... 12 Store’s Own Brand ....... 13 999 OTHER (Write In) READY TO EAT SWEET ROLLS & PASTRIES 770 Your Household: Used in Packages/ last 6 Boxes last months 30 days TOTAL: ................ M 00 TYPES: Cinnamon Rolls ......... M 01 Coffee Cake ............ M 02 Cupcakes .............. M 03 Danish Rolls ............ M 04 Honey Buns ............ M 05 Pies .................. M 06 Turnovers .............. M 07 BRANDS: Dolly Madison. .......... M 08 Entenmann’s ........... M 09 Hostess ............... M 10 Little Debbie ............ M 11 Tastykake . . . . . . . . . . . . . . . M 12 Store’s Own Brand ....... M 13 M 999 OTHER (Write In)
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label C Interview # D (1-6) 1 7 NAM
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Page 1 INSTRUCTIONS In order that y
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Page 3 HEALTH AND BEAUTY AIDS TOOTH
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Page 5 HEALTH AND BEAUTY AIDS PERSO
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Page 7 HEALTH AND BEAUTY AIDS You P
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Page 9 HEALTH AND BEAUTY AIDS SANIT
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Page 11 HEALTH AIDS You Personally:
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Page 13 HEALTH AIDS HEARTBURN, You
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Page 15 IN HOME SHOPPING/HEALTH AID
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Page 17 PRESCRIPTION DRUGS/HEALTH A
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Page 19 ARTIFICIAL SWEETENERS, GUM/
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Page 21 BEVERAGES REGULAR DOMESTIC
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Page 23 BEVERAGES COGNAC You Person
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Page 25 CARS, TRUCKS, VANS, MINIVAN
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Page 27 AUTOMOTIVE/TRAFFIC REPORTS
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Page 29 AUTOMOTIVE PRODUCTS MOTOR O
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Page 31 RESTAURANTS FAST FOOD & DRI
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Page 33 FOREIGN TRAVEL (INCLUDING A
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Page 35 HOTELS & MOTELS, PLANE TRIP
Page 39 and 40: Page 37 FINANCIAL & REAL ESTATE CRE
Page 41 and 42: Page 39 FINANCIAL & INSURANCE LIFE
Page 43 and 44: Page 41 AMOUNT SPENT ATHLETIC SHOES
Page 45 and 46: Page 43 ACCESSORIES, WRITING INSTRU
Page 47 and 48: Page 45 KITCHEN & HOUSEHOLD APPLIAN
Page 49 and 50: Page 47 CAMERAS, FILM, SHOPPING, GI
Page 51 and 52: Page 49 VIDEO GAMES, MUSIC & OTHER
Page 53 and 54: Page 51 SPORTS EQUIPMENT/CLUBS/POLI
Page 55 and 56: Page 53 SPORTS You Personally: HOW
Page 57 and 58: Page 55 cellular/mobile PHONES CELL
Page 59 and 60: Page 57 YELLOW PAGES, overnight del
Page 61 and 62: Page 59 GENERAL ATTITUDES We are in
Page 63 and 64: Page 61 TELEVISION VIEWING TELEVISI
Page 71 and 72: Page 69 TELEVISION viewing ANNUAL S
Page 73 and 74: Page 71 TELEVISION VIEWING — SPAN
Page 75 and 76: Page 73 CABLE AND SATELLITE TELEVIS
Page 77 and 78: Page 75 CONSUMER ATTITUDES YOUR INT
Page 79 and 80: Page 77 PERSONAL VALUES PERSONAL VA
Page 81 and 82: Page 79 YOUR OPINION We are interes
Page 83 and 84: Page 81 YOUR OPINION We are interes
Page 85 and 86: Page 83 The remainder of this quest
Page 87 and 88: Page 85 FOOD SALT Your Household: U
Page 89: Page 87 FOOD ICE CREAM, ICE MILK &
Page 93 and 94: Page 91 FOOD WAFFLE OR PANCAKE MIX
Page 95 and 96: Page 93 FOOD RICE CAKES 786 Your Ho
Page 97 and 98: Page 95 FOOD CANNED TOMATOES 802 Yo
Page 99 and 100: Page 97 FOOD Your Household: FROZEN
Page 101 and 102: Page 99 FOOD FRANKFURTERS & HOT DOG
Page 103 and 104: Page 101 FOOD ORANGE JUICE NOT FROZ
Page 105 and 106: Page 103 FOOD/GROCERY SHOPPING INST
Page 107 and 108: Page 105 HOUSEHOLD PRODUCTS PLASTIC
Page 109 and 110: Page 107 HOUSEHOLD PRODUCTS FURNITU
Page 111 and 112: Page 109 PETS & PET FOOD CANNED/WET
Page 113 and 114: Page 111 BABY/CHILDREN’S PRODUCTS
Page 115 and 116: PLACE SAMPLE LABEL HERE INTERVIEWER
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Survey of the American Consumer - GfK MRI

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