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The most important sources of revenue were:<br />

TV Rights AS $ 1.36b<br />

Sponsorship AS $ 536m (i.e. 25% of the total revenue<br />

therefore significant)<br />

Tickets<br />

AS $ 356m<br />

Licences<br />

AS $ 66m<br />

Coins, Stamps<br />

etc...<br />

Insignificant<br />

Other short and long-term revenue was generated directly and indirectly<br />

through tourism, economic growth, job creation, and modernization of the<br />

facilities.<br />

One group mentioned that even though television offers a greater financial<br />

gain, the sponsoring aspect is very important because of its reach to so many<br />

functioning elements associated with the Games. In Sydney, for example, sponsors<br />

financed many more organizations involved in the creation of the Games, whereas<br />

television's dollars went primarily to the IOC. In addition, some groups felt that the<br />

two sources should provide the same amount of money so that no individual or<br />

organization would be in a position to monopolize the Games.<br />

Question 5: Do you think that the athletes at the Sydney Games<br />

represented the ideals of the Olympic Movement? Give at least three<br />

examples to support and oppose this opinion.<br />

Yes.<br />

For examples supporting the Olympic ideals, one can talk about:<br />

• The symbol of reconciliation represented by Cathy FREEMAN lighting<br />

the Olympic flame during the Opening Ceremony, and, especially, her lap<br />

of honour after her victory with the Australian and Aborigine flags; a real<br />

symbol of hope, peace and understanding between two peoples.<br />

• Eric MUSSAMBI, the swimmer from Equatorial Guinea who completed<br />

his race out of breath with a very average time, with a performance<br />

somewhat below those of the other athletes. By finishing, he showed<br />

his determination to participate and represent his country.<br />

• During the Opening Ceremony, the athletes from North and South<br />

Korea marched in the athletes' parade behind the same flag.<br />

For examples opposing this opinion:<br />

• All the doping cases and, especially, the réintégration into the Games<br />

of certain athletes despite the fact they had tested positive for drugs<br />

(Javier SOTOMAYOR and Merlene OTTEY).<br />

• Athletes from the American basketball delegation displayed arrogance<br />

and a lack of fair play, which goes against the Olympic values.<br />

235

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