04.03.2014 Views

download - IOA

download - IOA

download - IOA

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

They may hear of athletes who deliberately overestimate their lack of function<br />

during classification in order to achieve an unfair advantage. And they<br />

might say: "This is rather familiar."<br />

They may see very little print media, radio and/or television coverage, or<br />

none at all in some countries, and may perceive the Paralympics as relatively<br />

unimportant in relation to other forms of sport.<br />

Or:<br />

They may speak with disgruntled athletes, who, after long careers as athletes<br />

feel that they have been cast adrift and are no longer appreciated by the organisation<br />

or federation for whom they had faithfully performed.<br />

They may say: 'I do see some good but I also see some "not so good".'<br />

Hence, we are left with a number of questions.<br />

1. What informs the Outsider with regard to his or her observations of our<br />

movement?<br />

2. On what does he or she base the interpretation of the images he or she<br />

sees?<br />

3. What sensitises the Outsider to the messages that they receive about the<br />

Paralympic Games?<br />

(b) The Informing View<br />

Let us therefore look through the Informing Lens and develop an appreciation<br />

for factors, which may influence the perception of the Outsider. The Informing<br />

Lens in this case looks into the world of elite able-bodied sports. This view is<br />

very much about the images that are brought to us by the media. Often, they are<br />

extremely negative and may result in a paradigm (analytical model) against which<br />

disability sport is also judged.<br />

It is evident that elite able-bodied sport has become formulated upon a<br />

business and entertainment model. Such a model is focused primarily on<br />

winning and on monetary gain, with little regard for the athlete.<br />

This model is what Peter Mclntosh (Fair Play) called "industrialised" sport. The<br />

values and ethics of the business and entertainment model have intruded into all<br />

levels of sports, including youth sports. The blurring of the boundaries between<br />

sport and athletics, amateur and professional sport, has a great deal to do with the<br />

problems we face in "sport".<br />

Whose view should we take in our evaluation of the state of sport? If we want<br />

to understand the "state of sport", we would do well to consider the opinion of the<br />

unbiased observer looking in. But, first, where does the outsider gain his or her<br />

perspective? The media? And what does the observer hear or see? The "face" of<br />

sport presented to outsiders primarily through the media is not entirely positive.<br />

What the observer sees and is aware of, is the world of industrialised athletics.<br />

The observer reads daily, and hears on the radio:<br />

(1) of stories about professional athletes making a fortune: one American<br />

baseball player signed a recent contract for a quarter of a billion US dollars;<br />

65

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!