no. b-000119-c melinda matthews, individually ) in the district court ...

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1 comply with the standards of industry or any other
2 governing body and had to be installed and maintained
3 according to the manufacturer.
4 Q And the franchisor required that in their
5 operating manual?
6 A Yes, in the franchise agreement.
7 Q All right. I'm sorry. But do you know who
8 controls the signage at the Strickland Drive
9 Dairy Queen?
10 MR. LIGHTY: Objection. Form.
11 A The standards for the signage are set by the
12 franchisor. The implementation of that is the
13 franchisee's obligation.
14 Q What do you mean the standards for the
15 signage?
16 A It is usually called an identity package -
17 corporate identity package, but there is usually a
18 manual that describes how the trademark and signage are
19 used in any number of different ways. Sometimes it is
20 in a marketing manual.
21 Q So, the franchisor controls what signs go up
22 at the franchise?
23 A In -- Yes.
24 Q And is that true for American Dairy Queen?
25 A I would say to my knowledge, it is.