no. b-000119-c melinda matthews, individually ) in the district court ...

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196 1 A THE FRANCHISE HANDBOOK. 2 Q And when was that published? 3 A 1993. 4 Q And what were the three chapters that you 5 helped or corroborated or wrote? 6 A One is call "Strengthening and Supporting the 7 Franchise System," one is called "The Operations 8 Manual," and one is called "The Dynamics of the 9 Franchise Relationship and Recruitment Strategies." 10 Q The articles that you wrote that were 11 published in periodicals, what were their titles? 12 A They include one called "Franchising Is It for 13 You," "Stop Selling Franchises," "Customer Driven Brand 14 Equity." 15 Q Have you ever given speeches to any franchise 16 associations concerning the topic of franchise? 17 A Yes, I have. 18 Q On how many occasions? 19 A Three or four there, but I probably give 20 keynote addresses at franchisee conventions maybe eight 21 or ten times a year. 22 Q Now, do you also -- Are you also retained as 23 an expert witness on the subject of franchise? 24 A On occasion. 25 Q Okay. And over the past 20 years, how many
197 1 occasions have you been retained as an expert witness 2 specifically to franchises? 3 A Nine. Nine. 4 Q Okay. Have you ever been retained as an 5 expert witness in any other field besides franchises? 6 A No. 7 Q Do you consider yourself as having expert 8 knowledge in any other field other than franchises? 9 A Yes. 10 Q And what other fields? 11 A Nonfranchise multiunit retailing. 12 Q And any other fields besides those two? 13 A No. 14 Q The nine cases that you have been retained, 15 are they solely in the Houston or greater Harris County 16 area? 17 A No. 18 Q Have you, in fact, worked all over the 19 United States? 20 A Yes. 21 Q Such as Florida? 22 A Yes. 23 Q California? 24 A Yes. 25 Q Michigan?
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NO. B-000119-C MELINDA MATTHEWS, IN
Page 3 and 4:
3 1 I N D E X 2 Page 3 Appearances
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5 1 P R O C E E D I N G S 2 THE VID
Page 7 and 8:
7 1 Q Have you ever been to AA meet
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9 1 A When you add philosophy to Go
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11 1 proceedings regarding the divo
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13 1 Q Okay. And nothing is in here
Page 15 and 16:
15 1 Q Well, awhile ago there was a
Page 17 and 18:
17 1 go call the Judge and we will
Page 19 and 20:
19 1 correct. 2 Q I asked you if th
Page 21 and 22:
21 1 A No, I did not. 2 MR. LAWDERM
Page 23 and 24:
23 1 A No. 2 Q Do you hold any cert
Page 25 and 26:
25 1 '75, '76. 2 Q Why did you leav
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27 1 A Yes, as a matter of fact. Wh
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29 1 A Don't remember. 2 Q Don't re
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31 1 franchises? 2 A The franchise
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33 1 Q Have you ever been to it? 2
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35 1 Q Are you saying that you are
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37 1 Q So, then they would be diffe
Page 39 and 40:
39 1 Q (By Mr. Lawdermilk) You have
Page 41 and 42:
41 1 Q So, I'm going to take it tha
Page 43 and 44:
43 1 Q Let me just clean it up for
Page 45 and 46:
45 1 Q That's all I'm trying -- I'm
Page 47 and 48:
47 1 an employee. 2 Q So, this was
Page 49 and 50:
49 1 Exhibit 7 on it. 2 MR. LIGHTY:
Page 51 and 52:
51 1 A Brian Swift is the name. As
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53 1 themselves, but for their cust
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55 1 subsets below it, right? 2 A T
Page 57 and 58:
57 1 the invoice. I don't -- I assu
Page 59 and 60:
59 1 in nonlegal-related areas, and
Page 61 and 62:
61 1 A $350. 2 Q What are your othe
Page 63 and 64:
63 1 use the word standard. Use cor
Page 65 and 66:
65 1 language. 2 Q So, now y'all we
Page 67 and 68:
67 1 When a franchisor requires som
Page 69 and 70:
69 1 it is their intellectual prope
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71 1 obligation. 2 You have an obli
Page 73 and 74:
73 1 they realize they can't cut co
Page 75 and 76:
75 1 MR. LAWDERMILK: The list. 2 A
Page 77 and 78:
77 1 your opinion still the same fo
Page 79 and 80:
79 1 correct? 2 A Correct. 3 Q And
Page 81 and 82:
81 1 me, it is about what somebody
Page 83 and 84:
83 1 Q Thank you. 2 And all of the
Page 85 and 86:
85 1 mailings to franchisors. 2 Q S
Page 87 and 88:
87 1 layman in the field. 2 Q So, a
Page 89 and 90:
89 1 ask me a particular requiremen
Page 91 and 92:
91 1 Q And if it wasn't restricted
Page 93 and 94:
93 1 paragraph? 2 Q Third full para
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95 1 compliance even if it is outsi
Page 97 and 98:
97 1 the new franchisees are requir
Page 99 and 100:
99 1 entered into a security agreem
Page 101 and 102:
101 1 Q Anyone else? 2 A No. 3 Q So
Page 103 and 104:
103 1 A Ask me that again. 2 Q Do y
Page 105 and 106:
105 1 A I can't -- I can't speak to
Page 107 and 108:
107 1 A I don't know. 2 Q Well, you
Page 109 and 110:
109 1 A Yes. But to make sure we co
Page 111 and 112:
111 1 guidelines on Texas Dairy Que
Page 113 and 114:
113 1 uses when it sends people int
Page 115 and 116:
115 1 A That would be American Dair
Page 117 and 118:
117 1 doesn't -- It relates to very
Page 119 and 120:
119 1 equipment as it was on Octobe
Page 121 and 122:
121 1 read. 2 Q Well, is it accordi
Page 123 and 124:
123 1 this report, thought how many
Page 125 and 126:
125 1 QVSC - the performance of the
Page 127 and 128:
127 1 before Tyler's death? 2 A All
Page 129 and 130:
129 1 Q The very last one at the bo
Page 131 and 132:
131 1 A If my memory serves me corr
Page 133 and 134:
133 1 Q Where did you get the langu
Page 135 and 136:
135 1 Q That American Dairy Queen c
Page 137 and 138:
137 1 Q Did the Dairy Queen on Stri
Page 139 and 140:
139 1 Q Is that a "yes"? 2 A Yes. 3
Page 141 and 142:
141 1 Q Is that a "yes"? 2 A -- to
Page 143 and 144:
143 1 Strickland Drive Dairy Queen'
Page 145 and 146: 145 1 you know that? 2 MR. LIGHTY:
Page 147 and 148: 147 1 MR. LIGHTY: Object to the for
Page 149 and 150: 149 1 occurs, that clause is in the
Page 151 and 152: 151 1 the playground project for AD
Page 153 and 154: 153 1 record. The time is 3:44, Aug
Page 155 and 156: 155 1 comply with the standards of
Page 157 and 158: 157 1 Department will decide what b
Page 159 and 160: 159 1 playgrounds are so dangerous,
Page 161 and 162: 161 1 Q Okay. Do you agree that the
Page 163 and 164: 163 1 MR. LAWDERMILK: Go off the re
Page 165 and 166: 165 1 A I don't know that. When McD
Page 167 and 168: 167 1 Q Now, ADQ voluntarily undert
Page 169 and 170: 169 1 A Well, what I can do is simp
Page 171 and 172: 171 1 It states: The non-core opera
Page 173 and 174: 173 1 monthly. Sometimes lawyers ar
Page 175 and 176: 175 1 survey. 2 Q Have you ever don
Page 177 and 178: 177 1 MR. LIGHTY: Object to the for
Page 179 and 180: 179 1 to Brochure 100 and other ins
Page 181 and 182: 181 1 have to take your word for it
Page 183 and 184: 183 1 will do it. Thank you. I pass
Page 185 and 186: 185 1 whatever it says in the curre
Page 187 and 188: 187 1 Q -- for the Strickland Dairy
Page 189 and 190: 189 1 Q American Dairy Queen and In
Page 191 and 192: 191 1 own consulting company 20 yea
Page 193 and 194: 193 1 A Went to work for a consulti
Page 195: 195 1 Q Okay. Are you a member of a
Page 199 and 200: 199 1 Q Do you have any other repor
Page 201 and 202: 201 1 partnerships and the focus is
Page 203 and 204: 203 1 Mr. Gappa? 2 A The first is t
Page 205 and 206: 205 1 STREET JOURNAL to FORTUNE to
Page 207 and 208: 207 1 Q Do they qualify under that
Page 209 and 210: 209 1 Q And who is that? 2 A The --
Page 211 and 212: 211 1 A What we got was the right t
Page 213 and 214: 213 1 Q And in simple terms what is
Page 215 and 216: 215 1 at 5:25. 2 (RECESS TAKEN FROM
Page 217 and 218: 217 1 signed and entered into by th
Page 219 and 220: 219 1 A Doesn't exist. 2 Q Okay. Wh
Page 221 and 222: 221 1 required. So, they can make a
Page 223 and 224: 223 1 A It can be revoked or suspen
Page 225 and 226: 225 1 Q Okay. First let's have that
Page 227 and 228: 227 1 And compliance of one person
Page 229 and 230: 229 1 Q And what is that? 2 A In fr
Page 231 and 232: 231 1 A Not anything contractual an
Page 233 and 234: 233 1 that under the category of co
Page 235 and 236: 235 1 A No. 2 Q And is that true fo
Page 237 and 238: 237 1 and how to make and serve the
Page 239 and 240: 239 1 franchisor. 2 Q And what are
Page 241 and 242: 241 1 Q So, the field representativ
Page 243 and 244: 243 1 Q And what do you make that d
Page 245 and 246: 245 1 Q And specific to the playgro
Page 247 and 248:
247 1 Franchiser, American Dairy Qu
Page 249 and 250:
249 1 A The findings are that 64 pe
Page 251 and 252:
251 1 went out between November '96
Page 253 and 254:
253 1 I signed?" 2 Q Do you find an
Page 255 and 256:
255 1 Q And those have been documen
Page 257 and 258:
257 1 Q Awhile ago you said that th
Page 259 and 260:
259 1 A Personal meetings would hav
Page 261 and 262:
261 1 Q Tell me -- 2 A I can't. I w
Page 263 and 264:
263 1 NO. B-000119-C 2 MELINDA MATT
Page 265 and 266:
265 1 FURTHER CERTIFICATION UNDER R
Page 267 and 268:
267 1 I, ROBERT A. GAPPA, have read
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