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no. b-000119-c melinda matthews, individually ) in the district court ...

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165<br />

1 A I don't k<strong>no</strong>w that. When McDonald's started<br />

2 playgrounds, <strong>the</strong>y did it to give <strong>the</strong> parents a break<br />

3 while <strong>the</strong>ir children played. So, <strong>the</strong> playgrounds were<br />

4 designed to get <strong>the</strong> parents to come <strong>in</strong> with <strong>the</strong><br />

5 children, <strong>no</strong>t to get <strong>the</strong> children to come <strong>in</strong>. It<br />

6 isn't --<br />

7 Q But that was McDonald's?<br />

8 A Well, and I don't k<strong>no</strong>w that -- I don't k<strong>no</strong>w<br />

9 that -- Well, I k<strong>no</strong>w that I don't - and I never have -<br />

10 like <strong>the</strong> use of <strong>the</strong> word "lure" <strong>in</strong> terms of that - <strong>in</strong><br />

11 terms of market<strong>in</strong>g.<br />

12 I th<strong>in</strong>k <strong>in</strong> terms of someth<strong>in</strong>g like that,<br />

13 it is more to attract <strong>the</strong> desire of children to come<br />

14 ra<strong>the</strong>r than to lure.<br />

15 Q Well, have you seen anyth<strong>in</strong>g where <strong>the</strong> word<br />

16 "lure" comes from ADQ?<br />

17 MR. LIGHTY: Object to <strong>the</strong> form.<br />

18 A Somewhere <strong>in</strong> <strong>the</strong> back of my m<strong>in</strong>d <strong>the</strong>re is <strong>the</strong><br />

19 words <strong>the</strong>re, but it seems to me that when it is used,<br />

20 it's <strong>in</strong> <strong>the</strong> context of a document - some memory of -<br />

21 some of this stuff is clearer to me than o<strong>the</strong>rs. Seems<br />

22 to me that <strong>in</strong> <strong>the</strong> context it is be<strong>in</strong>g used as - <strong>in</strong> a<br />

23 reference to o<strong>the</strong>r quick service restaurants that are<br />

24 us<strong>in</strong>g it to lure. I don't k<strong>no</strong>w that it is used <strong>in</strong> <strong>the</strong><br />

25 sense that <strong>the</strong> American Dairy Queen is lur<strong>in</strong>g. I th<strong>in</strong>k

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