no. b-000119-c melinda matthews, individually ) in the district court ...

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1 Franchising is like the way we operate
2 our lives. We operate our lives on systems; and when
3 you go outside a system, you get different results,
4 usually not as good. So, franchising is like life.
5 It's based on the best results are gotten through
6 systems that work.
7 Q And do the franchising models have a good
8 success rate in this country?
9 A They do.
10 Q As compared -- Would you compare that to
11 businesses or start-up businesses in general?
12 A The statistics that are commonly put out are
13 that a franchise - that seven years after a franchisee
14 is in business, about 90 percent of them are still in
15 business.
16 Q Now, how does that compare to nonfranchise
17 businesses that are seven years outside their start-up
18 time?
19 A The published statistics are reversed -
20 10 percent will still be in business - 7 to 10 percent
21 of a nonfranchise start-up business will still be in
22 business.
23 Q And what publications are you relying upon to
24 base that information?
25 A You see those periodically from the WALL