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no. b-000119-c melinda matthews, individually ) in the district court ...

no. b-000119-c melinda matthews, individually ) in the district court ...

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200<br />

1 document tabs, please? I'll probably need <strong>the</strong> next<br />

2 page, too.<br />

3 (EXHIBIT NO. 10 MARKED.)<br />

4 Q (By Mr. Lighty) I'm go<strong>in</strong>g to hand you what has<br />

5 been marked as Gappa Exhibit No. 10, and can you<br />

6 identify that?<br />

7 A Yes, this is a page that we use <strong>in</strong> some of our<br />

8 sem<strong>in</strong>ars that expla<strong>in</strong>s a PowerPo<strong>in</strong>t presentation and<br />

9 this one has "What is franchis<strong>in</strong>g?"<br />

10 Q Can you show that to <strong>the</strong> ladies and gentlemen<br />

11 of <strong>the</strong> jury? Let's just spend a second for <strong>the</strong> camera<br />

12 to zoom up on it.<br />

13 A (Comply<strong>in</strong>g with Counsel's request)<br />

14 Q You can go ahead and look at it. The purpose<br />

15 of that document is to expla<strong>in</strong> dur<strong>in</strong>g your presentations<br />

16 what is a franchise?<br />

17 A Yes.<br />

18 Q Okay. And have you basically told <strong>the</strong> jury<br />

19 already why someone would go <strong>in</strong>to franchis<strong>in</strong>g or what<br />

20 <strong>the</strong> franchise is?<br />

21 A Not really.<br />

22 Q Okay.<br />

23 A What this document addresses is that all<br />

24 franchises are partnerships and because it is a bus<strong>in</strong>ess<br />

25 strategy, we refer to it <strong>in</strong> our company as strategic

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