no. b-000119-c melinda matthews, individually ) in the district court ...

232
1 A No.
2 Q And can you explain to the ladies and
3 gentlemen of the jury what underlying core products and
4 services are?
5 A Underlying core products and services are
6 those things that are critical to the customer being
7 able to recognize a Dairy Queen when they walk in and
8 what they experience as a Dairy Queen when they consume
9 food there, and anything that relates to creating that
10 experience would be considered a core product.
11 Q Okay. What would be noncore product and
12 services that would be under the domain of the
13 franchisee or the operator of the individual store?
14 MR. LAWDERMILK: Objection. Form.
15 A Some might actually have to do with equipment
16 decisions you could make. Some might have to do with
17 some decor decisions you could make. Some might have to
18 do with the kind of people you hired, and some might
19 have to do with the kind and type of uniforms that a
20 person wore. Some might have to do with some optional
21 products that you might be able to have in your store
22 that aren't in all stores. Some might have to do with
23 decisions like whether or not you have a logoed napkin
24 or not.
25 Q Okay. Now, safety and security, would you put