no. b-000119-c melinda matthews, individually ) in the district court ...

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1 Exhibit 18 and ask you the same questions I asked you
2 about Gappa Exhibit 17.
3 Does Gappa Exhibit 18 have anything to do
4 with playgrounds, playground construction, playground
5 equipment, playground safety guidelines, the maintenance
6 of playgrounds whatsoever?
7 A No, it is just co-op advertising.
8 Q Did you find any other agreements between
9 American Dairy Queen and Golden Triangle Dairy Queen,
10 Bruce Allred, the franchise?
11 A If I did, they are not top of mind with me
12 right now.
13 Q Have you ever seen any subsequent franchise
14 agreement document that dealt specifically with
15 playgrounds, those issues - maintenance, safety - that I
16 have been talking about?
17 A No, I didn't.
18 Q Why is it so important for one who grants the
19 right to use their trademarks - the franchisor - to have
20 compliance by the franchisee to follow their systems?
21 A Well, the essence of franchising is just
22 that - it is compliance. It is this is what we have got
23 for you to implement. This is our business model. You
24 sign a franchise agreement that says: I will implement
25 that model the way you want it implemented.