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no. b-000119-c melinda matthews, individually ) in the district court ...

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227<br />

1 And compliance of one person <strong>in</strong> one<br />

2 location affects what a<strong>no</strong><strong>the</strong>r -- What customers that<br />

3 come here, if this person is <strong>no</strong>t compliant, might decide<br />

4 <strong>no</strong>t to go anywhere else if you have had a bad experience<br />

5 because somebody wasn't <strong>in</strong> compliance. So, what happens<br />

6 to <strong>the</strong> one, accrues to <strong>the</strong> whole - good or bad or<br />

7 <strong>in</strong>different. And without compliance, you actually<br />

8 dilute <strong>the</strong> <strong>in</strong>vestment of everybody else.<br />

9 Q And what do you mean by that?<br />

10 A Well, if <strong>the</strong> full and complete and consistent<br />

11 implementation of <strong>the</strong> system is <strong>the</strong> best way to get <strong>the</strong><br />

12 best results, <strong>the</strong>n if people <strong>in</strong> <strong>the</strong> system are <strong>no</strong>t <strong>in</strong><br />

13 compliance, it means <strong>the</strong>y aren't gett<strong>in</strong>g <strong>the</strong> best<br />

14 results <strong>in</strong> satisfy<strong>in</strong>g <strong>the</strong> customers; and that means that<br />

15 customers are <strong>no</strong>t go<strong>in</strong>g to be as loyal to go <strong>the</strong>re for<br />

16 food, say. And, so, it affects everybody else's<br />

17 <strong>in</strong>vestment.<br />

18 Q If I understand you correctly, Mr. Gappa, if a<br />

19 customer is upset with <strong>the</strong>ir experience, say, <strong>in</strong> a<br />

20 Dairy Queen <strong>in</strong> Houston, Texas, it may affect <strong>the</strong>ir<br />

21 purchas<strong>in</strong>g products from a Dairy Queen <strong>in</strong> Beaumont,<br />

22 Texas?<br />

23 A I th<strong>in</strong>k everybody has done that <strong>in</strong> <strong>the</strong>ir<br />

24 life - where <strong>the</strong>y have had a bad experience and <strong>the</strong>y<br />

25 tell everybody about it and <strong>the</strong>y don't go back.

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