no. b-000119-c melinda matthews, individually ) in the district court ...

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1 A Yes, there were 31 items in that review.
2 Q And that's been referred to previously in your
3 deposition as a QVSC, has it not?
4 A Yes, it has.
5 Q What is the purpose of a QVSC or a document
6 similar to that?
7 MR. LAWDERMILK: Objection. Form.
8 A Well, to make sure that quality, service,
9 cleanliness, and value are at the top of the mind of the
10 franchisee.
11 Q And why is it important for the franchisor to
12 monitor quality, value, service, and cleanliness?
13 A Because that's part of the essence of what a
14 franchise is - that Dairy Queen franchise.
15 Q What do you mean by that?
16 A The items on that checklist relate to things
17 that they think are of high value and that ought to be
18 paid attention to on a regular basis by the franchisee -
19 usually - well, not usually - those things that are
20 critical in the back that customers don't see and things
21 that are critical in the front that customers do see.
22 Q And is the QVSC an evaluation process?
23 A It is more of an observation process.
24 Q Administered by whom?
25 A Usually a field representative of the