no. b-000119-c melinda matthews, individually ) in the district court ...

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1 A THE FRANCHISE HANDBOOK.
2 Q And when was that published?
3 A 1993.
4 Q And what were the three chapters that you
5 helped or corroborated or wrote?
6 A One is call "Strengthening and Supporting the
7 Franchise System," one is called "The Operations
8 Manual," and one is called "The Dynamics of the
9 Franchise Relationship and Recruitment Strategies."
10 Q The articles that you wrote that were
11 published in periodicals, what were their titles?
12 A They include one called "Franchising Is It for
13 You," "Stop Selling Franchises," "Customer Driven Brand
14 Equity."
15 Q Have you ever given speeches to any franchise
16 associations concerning the topic of franchise?
17 A Yes, I have.
18 Q On how many occasions?
19 A Three or four there, but I probably give
20 keynote addresses at franchisee conventions maybe eight
21 or ten times a year.
22 Q Now, do you also -- Are you also retained as
23 an expert witness on the subject of franchise?
24 A On occasion.
25 Q Okay. And over the past 20 years, how many