in English - Handicap International

For this reason, civil society organizations need to work with the media,
know which journalists are most likely to cover their issue, meet
with them, inform them about the problem, send them press releases,
invite them to activities where the issue is being discussed, etc.
The goals of a media strategy are to situate our problem and proposal
on the public agenda, gain credibility as a serious source of
information, and produce favorable currents of thought in relation
to our initiative.
THE INTERNATIONAL DISABILITY CAUCUS (IDC) PLAYED A DECISIVE
ROLE DURING THE DRAFTING OF THE CONVENTION
E) Mobilization
Mobilization is a strategy that can be a decisive means of pressuring
the person or authority who needs to make a decision about our
proposal in order for it to become a public policy.
NOTHING ABOUT US WITHOUT US!
It is useful for rallying the population affected by the problem, gaining
the attention of the press, generating political will on the part of
government representatives, and opening spaces for lobbying and
negotiation.
On many occasions, a good mobilization ends with positive negotiations
between the leadership of those who are mobilizing and the
main interlocutor in the advocacy work.
A mobilization is often a march or demonstration that starts at a specific
meeting point, travels along a predetermined route, and reaches
a final destination where—in general—the authority or decision-maker
is found. However, there are other types of mobilization
activities such as a permanent picket-line, which consists of people
picketing during shifts and maintaining a constant pressure on a particular
authority at a key moment in the decision-making process.
Mobilizations can be very creative, and can be given suggestive
names such as “the march of silence,” “the march of wheelchairs,”
“the citizen march for justice,” etc.
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