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C. Education-sensitivity rais<strong>in</strong>g<br />

Activity Desired outcome Indicators Date Responsible<br />

person(s)<br />

Jo<strong>in</strong>t activity <strong>in</strong> which organizations of disabled persons<br />

participate together with the Ombudsman and other<br />

groups (human rights, women, the elderly, child rights),<br />

to analyze discrim<strong>in</strong>ation aga<strong>in</strong>st people with disabilities.<br />

The meet<strong>in</strong>g will also be used for present<strong>in</strong>g the<br />

issue of accessible transportation and the campaign’s<br />

proposed solution.<br />

- Other organizations<br />

know about the problem<br />

and the proposal,<br />

and offer their support.<br />

- Public statements<br />

issued by<br />

organizations<br />

and public<br />

<strong>in</strong>stitutions that<br />

support the<br />

coalition’s <strong>in</strong>itiative.<br />

Second<br />

week of the<br />

fourth month<br />

Education Commission,<br />

made up<br />

of representatives<br />

from the three core<br />

organizations.<br />

Resources<br />

- Facilitators for the<br />

event.<br />

- Large auditorium.<br />

- Sound system.<br />

- Overhead projector,<br />

computer and<br />

pr<strong>in</strong>ter.<br />

D. Press work<br />

Activity Desired outcome Indicators Date Responsible<br />

person(s)<br />

Resources<br />

Press conference follow<strong>in</strong>g<br />

the meet<strong>in</strong>g held with the<br />

M<strong>in</strong>ister.<br />

The media learn that there are<br />

organizations demand<strong>in</strong>g accessible<br />

transportation and that they have<br />

drafted a proposal to the M<strong>in</strong>istry of<br />

Transport (MOT).<br />

6 national media outlets<br />

(pr<strong>in</strong>t, radio, television)<br />

have reported on the<br />

meet<strong>in</strong>g (results obta<strong>in</strong>ed<br />

by monitor<strong>in</strong>g the media).<br />

Second half of<br />

third month.<br />

- Campaign<br />

Coord<strong>in</strong>at<strong>in</strong>g<br />

Committee<br />

- Telephone and fax.<br />

- Computer and<br />

pr<strong>in</strong>ter.<br />

Brochure produced that<br />

presents the problem and<br />

expla<strong>in</strong>s the proposed solution<br />

<strong>in</strong> a clear and simple<br />

manner.<br />

Articles written about the<br />

issue.<br />

Sectors <strong>in</strong>terested <strong>in</strong> participat<strong>in</strong>g <strong>in</strong><br />

different activities know about the<br />

campaign.<br />

Design and pr<strong>in</strong>t<strong>in</strong>g of<br />

5,000 copies.<br />

Second half of<br />

third month.<br />

The coalition’s<br />

Outreach Team,<br />

with assistance<br />

from a media<br />

expert.<br />

The coalition’s<br />

Outreach Team,<br />

with assistance<br />

from a media<br />

expert.<br />

The coalition’s<br />

Outreach Team,<br />

with assistance<br />

from a media<br />

expert.<br />

Outreach Team.<br />

Money for design<strong>in</strong>g<br />

and pr<strong>in</strong>t<strong>in</strong>g the<br />

brochure.<br />

Three articles published, which present<br />

the problem and the proposed<br />

solution.<br />

Two pr<strong>in</strong>t newspapers and<br />

one digital newspaper<br />

publish articles about the<br />

issue.<br />

Second half of<br />

the third month<br />

/ First half of the<br />

fourth month.<br />

Writers (of the<br />

articles) + technical<br />

assistance.<br />

Paid ads to announce the<br />

“March for Public Transportation<br />

for All,” <strong>in</strong>vit<strong>in</strong>g people<br />

to take part.<br />

The ads <strong>in</strong>form thousands of people<br />

that a march protest<strong>in</strong>g the lack<br />

of accessibility to public transport<br />

would take place.<br />

Paid ads published <strong>in</strong> a<br />

high-circulation newspaper.<br />

Second half of<br />

the third month<br />

/ First half of the<br />

fourth month.<br />

Money to f<strong>in</strong>ance the<br />

ads.<br />

Production of four banners<br />

whose content refers to<br />

the problem and proposed<br />

solution (for the march/for<br />

hang<strong>in</strong>g <strong>in</strong> strategic po<strong>in</strong>ts<br />

of the city).<br />

Attractive banners are produced<br />

to <strong>in</strong>form people and to carry <strong>in</strong> the<br />

march.<br />

Four banners designed<br />

and hung <strong>in</strong> strategic<br />

locations.<br />

Second half of<br />

the third month<br />

/ First half of the<br />

fourth month.<br />

36 meters of fabric<br />

(double width), pa<strong>in</strong>t,<br />

and brushes, or funds<br />

to have the banners<br />

made.<br />

90

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