in English - Handicap International

• Consultation with member organizations. When an advocacy action
or campaign is going to be undertaken, the core group or coalition needs to
have a unified position. Thus, it is very important to consult with as extensive a
group as possible about both the proposal and the advocacy plan.
• Fundraising. Another key aspect in developing an advocacy plan has
to do with finances. What resources are available, and how much can the
project spend? What staff is available (and if this is remunerated staff, how
much will they be paid)? What are the costs of technical studies (if they are
required), advisers, printing and photocopying, web costs (deign and maintenance),
office equipment and travel (transportation, lodging if necessary,
food, etc.)? If fundraising is not taken seriously from the very beginning, a lack
of resources can become a limiting factor leading to the failure of a good
advocacy plan. Therefore, if an action or campaign is to be undertaken, a
good financial strategy needs to be defined right from the start, which considers
the resources available to the core group, and in what way additional
resources will be obtained (the group’s own efforts, domestic or international
donor agencies, or other sources).
• Preparation of the technical proposal. There are times when a proposal
needs to be supported by technical information. In such cases, the advocacy
proposal should be accompanied by a technical proposal. For example, if
accessible transport is the demand, it would be important to have clear information
about the costs of new or used accessible buses, the cost of adapting
bus platforms or ramps, etc. Similarly, in the case of actions aimed at reforming
or approving laws, the core organizing group should prepare a draft of
the law or reform for which it is seeking approval.
2) Concrete activities to influence the decision-making
space
The strategies identified in the previous step are general courses of action that
the core group intends to pursue during its advocacy campaign. Now, in developing
the campaign plan, specific activities must be proposed that will be
carried out as part of each selected strategy. This can include the following:
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