Dell Intel Global Agreement Style Guide - Tradedoubler

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Dell-Intel Run-The-Business JMP Global Agreement FY2011 ONLINE BANNER Format: Square 300x250 Intel Logo Placement • Intel Logo dimensions = 80 x 60 pixels Premium Intel Brand standard badge logo • Dimensions must always be 80 x 60 pixels • Intel logo must never be next to the Dell logo • Intel standard badge logo must be present 100% of the time (during all frames of animation) Intel Brand Text Mention • Intel brand text mention (i.e. Intel Core 2 Duo processor) required on the last rotation (or frame) of banner animation • Brand text mention must represent Premium Intel Brand • Must appear on a background that adequately contrasts the text •NOTE: Effective July 1, 2010, only Ultra Low Voltage (ULV) series of Intel Core 2 Duo and Intel Core 2 Solo will be eligible for reimbursement. Eligible ULV processor number must be included in advert. • Core 2 Duo: SU9xxx; SU7xxx • Core 2 Solo: SU3xxx 12 Confidential Global Marketing
Dell-Intel Run-The-Business JMP Global Agreement FY2011 ONLINE ADVERTISING Ad Destination Page (ADP) – Dell.com Updated Intel Syndicated to be provided /implemented by Intel Intel Tile • Intel tile may be supplied by Intel or pulled from Intel Syndication Resource Center or it may be a 90 pixel ADP logo (per IIP guidelines) • Placed above the fold (at a screen resolution of 1024 X 768 Pixels) • Must link to Intel syndicated content • Tile is ~ 57X57 Pixe ls, e ntire fragment is ~60 x 120 Intel Brand Text Mention • Intel brand text mention required on ADP—at least one system on ADP must match system and processor featured on OA banner or Search ad Screenshots: • No screen grabs required of ADP or media placements if they are Intel CPM approved – The CPM report will be reviewed for compliance for ADP's • If the dell.com page includes Intel approved content that is classified as CPM creative, The CPM report will be reviewed for compliance for ADP's Additional Branding Elements: • Other logos (ABE’s), including Microsoft, can be included on any Dell.com site page 13 Confidential Intel full trademark acknowledgment line (linked or placed on the page): Celeron, Celeron Inside, Centrino, Centrino Inside, Core Inside, Intel, Intel Logo, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel Inside Logo, Intel Viiv, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, Viiv Inside, vPro Inside, Xeon, and Xeon Inside are trademarks of Intel Corporation in the U.S. and other countries. Note: Intel trademark acknowledgment will change before July 1, 2010 Global Marketing
Page 1 and 2: SMB MDF Global Agreement: Intel JMP
Page 3 and 4: Global Agreement Overview Global Ma
Page 5 and 6: Dell-Intel Run-The-Business JMP Glo
Page 7 and 8: New IIP/JMP Rules Effective 01 July
Page 9 and 10: Dell-Intel Ru n -The-Business JMP G
Page 11: Dell-Intel Run-The-Business JMP Glo
Page 17 and 18: Joint Marketing Program (JMP) E-MAI
Page 19 and 20: Joint Marketing Program (JMP) CATAL
Page 21 and 22: Dell-Intel: JMP Compliance Guidelin
Page 25 and 26: Joint Marketing Program (JMP) DIREC
Page 41 and 42: Joint Marketing Program (JMP) PRINT
Page 55: Dell-Intel Run-The-Business JMP Glo

Dell Intel Global Agreement Style Guide - Tradedoubler

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