Dell Intel Global Agreement Style Guide - Tradedoubler

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Dell-Intel Run-The-Business JMP Global Agreement FY2011 COUNTRIES NOT COVERED BY TEAM DELL MDF SUPPORT Team Dell (Agency) MDF Compliance and Claiming is not staffed to and therefore does NOT support any vendor funded activities in any newly Emerging Countries. • Fo r EMEA: ALBANIA, ALGERIA ,AZERBAIJ AN ,BO TSWANA, BULGARIA, CO TE D'IVO IRE, CROATIA, CYPRUS ,CZECH REPUBLIC, EGYPT, ESTONIA, ETHIOPIA,GHANA, GREECE ,HUNGARY, ICELAND, ISRAEL, J O RDAN, KENYA, KUWAIT, LATVIA, LEBANO N ,LITHUANIA, MALTA, MO NACO , MO RO CCO , MO ZAMBIQ UE, NEW CALEDO NIA, NIGERIA, O MAN, PO LAND, PO RTUGAL, Q ATAR, RO MANIA ,RUSSIAN FEDERATIO N, SAUDI ARABIA, SERBIA, SLO VAKIA, SLO VENIA, SO UTH AFRICA, TANZANIA, UNITED REPUBLIC O F TUNISIA, TURKEY, UGANDA, UKRAINE, UNITED ARAB EMIRATES • For APJ: Cambodia and Pakistan (any other countries not listed on slide 5) • Fo r LATAM: ARUBA, BAHAMAS, BARBADO S, BELIZE, BERMUDA, BO LIVIA, CAYMAN ISLANDS, DO MINICAN REPUBLIC, ECUADO R, EL SALVADO R, GRENADA, GUATEMALA, HAITI, HO NDURAS, J AMAICA, NETHERLANDS ANTILLES, NICARAGUA, PANAMA, PARAGUAY, PUERTO RICO , ST.KITTS AND NEVIS, TRINIDAD AND TO BAGO , URUGUAY, VENEZUELA, VIRGIN ISLANDS, U.S. 6 Confidential Global Marketing
New IIP/JMP Rules Effective 01 July 2010 Key requirements for multi-page print ads: • Intel logo and corresponding Intel brand text mention on front cover determines reimbursement rate • At least 50% of Viewing Planes in multiple- page ads must feature Reimbursable Brand(s) & not include NQP or competitive graphics logos (i.e.: if there are 4 viewing planes, at least the cover + one more viewing plane must be eligible) • One compliant Intel brand processor logo required per eligible viewing plane • Intel brand processor mention requirement has not changed • Reimbursable Brands have to be the majority in both number of systems and visual ad space. Family ads that include Intel Brands both on and off the Brand Reimbursement Roadmap may qualify for up to 50% reimbursement only if (T’s & C’s Section 8.2): • Over 50% of the advertised systems and over 50% visual ad space must be focused on QLPs based on Intel Brands on the Brand Reimbursement Roadmap (“on-roadmap” Brands”) • For ads featuring only two QLPs, the majority of ad space is focused on a QLP based on an “on-roadmap” Brand. • After meeting the above requirements, if the leading QLP in a family ad is based on a Premium Intel Brand and the corresponding Intel Logo is used, it may qualify for up to 50% reimbursement if all other Program branding requirements are m et. Likewise, if the leading QLP is based on a Standard Intel Brand, it may qualify for up to 25% reimbursement. Eligible Ad Space: • There will no longer be an automatic 100% eligible ad space. The only way to be reimbursed for all ad space is if all pages/viewing planes are Intel eligible. • Both Classic and JMP are impacted by this change, so both Classic and JMP multipage ads need to reflect correct eligible and total pages for ads running as of July 1 st . Global Marketing
Page 1 and 2: SMB MDF Global Agreement: Intel JMP
Page 3 and 4: Global Agreement Overview Global Ma
Page 5: Dell-Intel Run-The-Business JMP Glo
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Page 11 and 12: Dell-Intel Run-The-Business JMP Glo
Page 17 and 18: Joint Marketing Program (JMP) E-MAI
Page 19 and 20: Joint Marketing Program (JMP) CATAL
Page 21 and 22: Dell-Intel: JMP Compliance Guidelin
Page 25 and 26: Joint Marketing Program (JMP) DIREC
Page 41 and 42: Joint Marketing Program (JMP) PRINT
Page 55: Dell-Intel Run-The-Business JMP Glo

Dell Intel Global Agreement Style Guide - Tradedoubler

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