Dell Intel Global Agreement Style Guide - Tradedoubler
Dell Intel Global Agreement Style Guide - Tradedoubler
Dell Intel Global Agreement Style Guide - Tradedoubler
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<strong>Dell</strong>-<strong>Intel</strong> Run-The-Business JMP <strong>Global</strong> <strong>Agreement</strong> FY2011<br />
MAGAZINE TYOP Consideration (JMP – 50%)<br />
TYOP CONSIDERATION AD<br />
<strong>Intel</strong> Presence:<br />
• <strong>Intel</strong> messaging integrated into body copy<br />
• Premium <strong>Intel</strong> Brand locked logo<br />
• <strong>Intel</strong> trademark Acknowledgment line<br />
<strong>Intel</strong> Messaging<br />
• <strong>Intel</strong> messaging in body copy<br />
• <strong>Intel</strong> messaging must be for Premium <strong>Intel</strong> Brand.<br />
• <strong>Intel</strong> messaging must have the same typographical features (font<br />
typeface, font size, and treatment) as body copy<br />
• Note: the creative team has liberty to choose font color<br />
• Must appear on a background that adequately contrasts the<br />
messaging text<br />
<strong>Intel</strong> Locked Logo<br />
• Must be placed within 2.5 in. width (5.08 cm.) x 3 in. height (7.62 cm.) of the<br />
upper or lower right-hand corner of viewing plane<br />
• <strong>Intel</strong> logo must never be adjacent to the <strong>Dell</strong> logo<br />
• For ads larger than 35 sq. in. (226 sq. cm.), use 1.25 in. (3.18 cm.)-wide Locked<br />
Logo.<br />
• For ads equal to or smaller than 35 sq. in. (226 sq. cm.), use 0.88 in. (2.24<br />
cm .)-wide Locked Logo.<br />
<strong>Intel</strong> Trademark Acknowledgment<br />
• Legal font size must be equivalent to that of <strong>Dell</strong> birdseed or 6 point, whichever<br />
is greater.<br />
• Can use brand specific trademark acknowledgment for ads that only feature one<br />
<strong>Intel</strong> brand<br />
• NOTE: Effective July 1, 2010, only Ultra Low Voltage (ULV) series of <strong>Intel</strong> Core 2 Duo and <strong>Intel</strong> Core 2 Solo<br />
42 Confidential will be eligible for reimbursement. Eligible ULV processor number must be included in advert.<br />
• Core 2 Duo: SU9xxx; SU7xxx<br />
• Core 2 Solo: SU3xxx<br />
<strong>Global</strong> Marketing
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