Dell Intel Global Agreement Style Guide - Tradedoubler

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Dell-Intel Run-The-Business JMP Global Agreement FY2011 CATALOG FRONT COVER (Hero featured with Premium Intel Brand) Intel Brand Message • Hero offer with Premium Intel Brand and Intel Brand text mention or Intel messaging • Intel messaging must have the same typographical features (font typeface and treatment) as body copy • Note: the creative team has liberty to choose font color • Must appear on a background that adequately contrasts the messaging text • Font treatment of Intel messaging will not be smaller than the smallest font on the page (not including trademark acknowledgments, disclaimers or other legal birdseed). Exam ple : New Vostro 3000 series featuring the all- new 2010 Intel® Core Processor family, delivering smart processors for extra performance. Premium Intel Brand Standard Logo • Intel Standard Logo must be 0.75 Inches (1.91 cm) wide by 0.5625 Inches (1.43 cm) tall • Intel standard logo must be placed above the Local Promo box when Hero shot features Premium Intel Brand and corresponding Intel Brand text mention • Do not include “Powered by” copy next to logo Local Promo Box • Local Promo Box can feature Standard (non Level A) processor in the bundle • NOTE: Effective July 1, 2010, only Ultra Low Voltage (ULV) series of Intel Core 2 Duo and Intel Core 2 Solo will be eligible for reimbursement. Eligible ULV processor number must be included in advert. 22 Confidential • Core 2 Duo: SU9xxx; SU7xxx Global Marketing • Core 2 Solo: SU3xxx
Dell-Intel Run-The-Business JMP Global Agreement FY2011 CATALOG INSIDE BOOK 50% Reimbursement • Logo and offer (brand text mention/spec listing) must align • Messaging: should align with the system/family being messaged, but may possibly disconnect from the logo/c o nfigs. • 2 options: • Call out as “optional” or “upgrade” with a specific i3/i5/i7 messaging statement (up sell processor must be available in either the Hero system or one of the systems (c o nfigs) featured on the spread) • Example 1: Spread for the new Lati E (hero) family. In the hero area highlighting the new systems, o ne o f the bullets will call o ut the great features o f i7 (wo uld call o ut as “o ptio nal” o r “when yo u upgrade” since i5 is also offered). Then there are 4 configs on the page and they offer i5 and the logo would be an i5. • Use generic New Core messaging statement (a New Core processor must be available in either the Hero system or one of the systems (c o nfigs) featured on the spread) • Example 2: Spread for the new Lati E (hero) family. In the hero area highlighting the new systems, one of the bullets will call out the great features of the New Core Processors (generic) Then there are 4 configs on the page and they offer i5 and the logo would be an i5. Highly Recognizable Brand • Example of a highly recognizable ABE (CISCO router) in which the product logo (on actual product) is not clearly visible . This meets compliance guidelines. Intel Brand Text Mention • Intel Brand Text mention is required. • For all relevant config lists, Premium Intel Brand must be in first po sitio n • Same font/treatment as used in config list Intel Messaging • Required in super feature bullet, body copy or in a message callout box • Note: Dell will try to feature Intel messaging in brand/editorial content, super feature bullet or message callout, but if unable to, Intel messaging will be present somewhere on the viewing plane • Intel messaging must have the same typographical features (font typeface and treatment) as body copy • Note: the creative team has liberty to choose font color • Must appear on a background that adequately contrasts the messaging text • Font treatment of Intel messaging will not be smaller than the smallest font on the page (not including trademark acknowledgments, disclaimers or other legal birdseed). Intel Locked Logo • Must be placed within 2.5 in. width (5.08 cm.) x 3 in. height (7.62 cm.) of the upper or lower right- hand corner of viewing plane • Intel logo must never be adjacent to the Dell logo • For ads larger than 35 sq. in. (226 sq. cm.), use 1.25 in. (3.18 cm .)- wide Locked Logo. • For ads equal to or smaller than 35 sq. in. (226 sq. cm.), use 0.88 in. (2.24 cm .)- wide Locked Logo. • NOTE: Effective July 1, 2010, only Ultra Low Voltage (ULV) series of Intel Core 2 Duo and Intel Core 2 Solo will be eligible for reimbursement. Eligible ULV processor number must be included in advert. 23 Confidential • Core 2 Duo: SU9xxx; SU7xxx • Core 2 Solo: SU3xxx Reference slide 7 Global Marketing
Page 1 and 2: SMB MDF Global Agreement: Intel JMP
Page 3 and 4: Global Agreement Overview Global Ma
Page 5 and 6: Dell-Intel Run-The-Business JMP Glo
Page 7 and 8: New IIP/JMP Rules Effective 01 July
Page 9 and 10: Dell-Intel Ru n -The-Business JMP G
Page 17 and 18: Joint Marketing Program (JMP) E-MAI
Page 19 and 20: Joint Marketing Program (JMP) CATAL
Page 21: Dell-Intel: JMP Compliance Guidelin
Page 25 and 26: Joint Marketing Program (JMP) DIREC
Page 41 and 42: Joint Marketing Program (JMP) PRINT
Page 55: Dell-Intel Run-The-Business JMP Glo

Dell Intel Global Agreement Style Guide - Tradedoubler

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