Dell Intel Global Agreement Style Guide - Tradedoubler

Dell-Intel Run-The-Business JMP Global Agreement FY2011
OVERVIEW
• The Agreement is in effect April 1, 2010 through January 28, 2011
• Note: the month of April is a transition period for all media vehicles to adhere to the new guidelines
(no later than May 1, 2010)
• The Agreement affects only Run-The- Business activity pillar. This Agreement does not include branding
requirements for Take Your Own Path branding campaign.
• The Dell/Intel JMP global funding agreement applies to Run-The- Business Search, Online Banners, Email,
• Catalog , Direct Mail, Magazine, Free Standing Insert (FSI), National Press Insert (NPI), Postal Walks (PW)
Faxes
• All global templates should be produced following the guidelines stated in this document—allowing
the local teams to execute compliance quickly and seamlessly, should the activity be vendor funded
• The Agreement is Global – all regions and markets covered by Team Dell (agency) MDF support
• Channel, CRM and Affiliate programs are not part of the SMB Global JMP agreement
• No changes may be negotiated or altered from those included in this document. Any logo use or size
reductions are exclusive to this agreement only and may not extend to any other Dell or SMB ads/activities
• For JMP funded activity, if the VID contains a brand, logo or text mention of an Intel CPU competitor (example:
AMD), or contains a brand or logo that is confusingly similar to an Intel CPU competitor’s brand, logo, trademark
or image then Intel may choose not to participate (i.e. they may not fund that JMP activity).
• Only Intel Premium brands (Level A processors) on the quarterly roadmap are eligible for reimbursement.
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Confidential
Global Marketing