Dell Intel Global Agreement Style Guide - Tradedoubler

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Dell-Intel Run-The-Business JMP Global Agreement FY2011 Free Standing Insert (FSI), National Press Insert (NPI), Postal Walks (PW) RECOMMENDATION: Only run under JMP if Highly Recognizable Brand is included. Otherwise run under IIP Classic 33% Reimbursement – JMP • Same requirements as 50% reimbursement, but Additional Branding Elements [ both Highly and non- highly recognizable (1 – 100 and o ve r) can be included • Including a highly recognizable ABE plus non-highly recognizable branding elements on same viewing plane as Intel drops reimbursement to 0% • FSI may include unlimited non- highly recognizable (21 – 100 and over) ABE (logos/screen fills/ product shots) on non- Intel viewing planes • Additional Branding Elements (screen fills/logos/product shots) appearing in eligible advertisements must be clearly smaller than the Intel Inside Logos. Reference Slide 7 44 Confidential Global Marketing
Dell-Intel Run-The-Business JMP Global Agreement FY2011 FSI / Postal Walks 33% Reimbursement RECOMMENDATION: Only run under JMP if Highly Recognizable Brand is included. Otherwise run under IIP Classic Intel Presence: • Intel brand messaging • Intel brand text mention (in config, if present) • Premium Intel Brand locked logo (required on FC) • Intel Trademark Acknowledgment line Intel Brand Text Mention • Intel brand text mention (in config, if present) • Most prominent system (Hero) must be featured with Premium Intel Brand Intel Messaging • Intel messaging in super feature bullet or in a message callout box • Intel messaging must be for Premium Intel Brand. • Intel messaging must have the same typographical features (font typeface, font size, and treatment) as body copy • Note: the creative team has liberty to choose font color • Must appear on a background that adequately contrasts the messaging text Intel Locked Logo • Must be placed within 2.5 in. width (5.08 cm.) x 3 in. height (7.62 cm.) of the upper or lower right-hand corner of vie wing plane • Intel logo must never be adjacent to the Dell logo • For ads larger than 35 sq. in. (226 sq. cm .), use 1.25 in. (3.18 cm .)-wide Locked Logo. • For ads equal to or smaller than 35 sq. in. (226 sq. cm.), use 0.88 in. (2.24 cm .)-wide Locked Logo. Intel Trademark Acknowledgment • Legal font size must be equivalent to that of Dell birdseed or 6 point, whichever is greater. BACK Cover FRONT Co ver Reference Slide 7 • NOTE: Effective July 1, 2010, only Ultra Low Voltage (ULV) series of Intel Core 2 Duo and Intel Core 2 Solo 45 Confidential will be eligible for reimbursement. Eligible ULV processor number must be included in advert. • Core 2 Duo: SU9xxx; SU7xxx • Core 2 Solo: SU3xxx Global Marketing
Page 1 and 2: SMB MDF Global Agreement: Intel JMP
Page 3 and 4: Global Agreement Overview Global Ma
Page 5 and 6: Dell-Intel Run-The-Business JMP Glo
Page 7 and 8: New IIP/JMP Rules Effective 01 July
Page 9 and 10: Dell-Intel Ru n -The-Business JMP G
Page 17 and 18: Joint Marketing Program (JMP) E-MAI
Page 19 and 20: Joint Marketing Program (JMP) CATAL
Page 21 and 22: Dell-Intel: JMP Compliance Guidelin
Page 25 and 26: Joint Marketing Program (JMP) DIREC
Page 41 and 42: Joint Marketing Program (JMP) PRINT
Page 43: Dell-Intel Run-The-Business JMP Glo
Page 55: Dell-Intel Run-The-Business JMP Glo

Dell Intel Global Agreement Style Guide - Tradedoubler

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