Dell Intel Global Agreement Style Guide - Tradedoubler

Dell-Intel Run-The-Business JMP Global Agreement FY2011
ONLINE ADVERTISING Ad Destination Page (ADP) – Custom Landing Page
**THIS OPTION IS RARELY USED* *
Custom Landing Pages: site pages that are developed specifically for OA that would
otherwise not be accessible via Dell.com. “Custom landing pages” are specifically developed
pages for OA banner/text. Custom landing pages are not within the Dell.com website.
Intel full trademark acknowledgment line (must be linked or placed on the page):
• Celeron, Celeron Inside, Centrino, Centrino Inside, Core Inside, Intel, Intel Logo, Intel Atom, Intel
Atom Inside, Intel Core, Intel Inside, Intel Inside Logo, Intel Viiv, Intel vPro, Itanium, Itanium Inside,
Pentium, Pentium Inside, Viiv Inside, vPro Inside, Xeon, and Xeon Inside are trademarks of Intel
Corporation in the U.S. and other countries.
Screenshots:
• No screen grabs required of ADP or media placements if they are Intel CPM approved – The
CPM report will be reviewed for compliance for ADP's
• If the dell.com page includes Intel approved content that is classified as CPM creative, The
CPM report will be reviewed for compliance for ADP's
Additional Branding Elements:
• Other logos (ABE’s), including Microsoft, can be included
Intel Standard Badge
• Placed above the fold (at a
screen resolution of 1024 X 768
Pixe ls)
• Intel Standard Badge is 80 x 60
pixe ls
Intel Tile
• Placed above the fold (at a
screen resolution of 1024 X
768 Pixe ls)
• Must link to Intel syndicated
content
• Tile is ~ 57X57 Pixe ls,
entire fragment is ~60 x 120
Intel Brand Mention
• Placed above the fold
(at a screen resolution of
1024 X 768 Pixels)
• Ex. Fulfill your vision with Intel®
processing technology
14 Confidential
Global Marketing