Dell Intel Global Agreement Style Guide - Tradedoubler

Dell-Intel: JMP Compliance Guidelines—Catalog
50% REIMBURSEMENT
• At least 50% of the Viewing Planes in multiple- page ads (including both inside pages and covers) must be about QLP (Dell systems).
• The back cover can count as one of the viewing planes, but is optional if you have the 50% covered from the front and interior spreads
• On each of Intel eligible viewing planes, more than of 50% of Dell systems must be shown with Intel Premium Brand (“on roadmap ” brand)
• Logo and offer (brand text mention/spec listing) must align.
• Intel Messaging: should align with the system/family being messaged, but may possibly disconnect from the logo/c o nfigs.
• If Intel m e ssaging does not align with the Intel logo/c o nfig, then Intel messaging must be up sell messaging for a processor that is available in
either the Hero system or one of the systems (c o nfigs) featured on the spread.
• Catalog bind- in cards do not affect number of catalog viewing planes
• Gatefo ld does count toward total number of catalog viewing planes
• ESA (Electronic Software Accessories) mini- catalog insert does count toward total number of catalog viewing planes if it is stapled (attached) to the
main book. If the ESA is shipped with the catalog shrink wrapped, or rubber glued to the catalog, or included as a perforated tear- out, then it does not
count toward total number of viewing planes
FRONT COVER
• Intel Standard processor badge on front cover (0.75 Inches (1.91 cm) wide by 0.5625 Inches (1.43 cm) tall). Standard processor badge must represent a
Premium Intel Brand. (This is only eligible JMP based activities. IIP based activities must use the locked logo on the cover)
INSIDE VIEWING PLANES
• Locked processor logo on inside system spreads (upper or lower right hand corner)
• Only viewing planes with Premium Intel Brand logos/brand text mentions/messaging/offers are eligible for reimbursement (no Celeron, Pentium ,
Atom or Centrino)
• NOTE: Effective July 1, 2010, only Ultra Low Voltage (ULV) series of Intel Core 2 Duo and Intel Core 2 Solo will be eligible for
reimbursement. Eligible ULV processor number must be included in advert.
• Core 2 Duo: SU9xxx; SU7xxx
• Core 2 Solo: SU3xxx
• Intel Brand text mention required on Intel viewing planes (50% total viewing planes). Brand text mention must represent Premium Intel Brand
• On each of Intel eligible viewing planes, more than of 50% of Dell systems must be shown with Intel Premium Brand (“on roadmap ” brand)
• 70% of the Intel eligible pages must include Intel messaging in the brand content or editorial content or super feature bullet or in a message call- out
box. Intel messaging must be for Premium Intel Brand.
• Note: Dell will try to feature Intel messaging in brand/editorial content, super feature bullet or message call- out, but if unable to , Intel
messaging will be present somewhere on the viewing plane
• Intel messaging must have the same typographical features (font typeface and treatment) as body copy
• Font treatment of Intel messaging will not be smaller than the smallest font on the page (not including trademark acknowledgments,
disclaimers or other legal birdseed).
• Intel Brand text mention must be listed as the first bullet in all configs (spec lines). If config is not present on viewing plane, Intel messaging , which
includes Intel Brand text mention can serve as requirement
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