Dell Intel Global Agreement Style Guide - Tradedoubler

Dell-Intel Run-The-Business JMP Global Agreement FY2011
DIRECT MAIL DELL GRAM
Intel Presence:
• Intel brand messaging in copy
• Intel brand text mention (in config)
• Premium Intel Brand locked logo
• Intel Trademark Acknowledgment line
Intel Brand Text Mention
• Intel brand text mention (in config, if present)
• Most prominent system (Hero) must be featured with Premium
Intel Brand
• In the event there are multiple systems of equal prominence, more
than 50% of the systems featured must be offered pre- installed
with Premium Intel Brand. Premium Intel Brand text mention
required in config list (in first position)
Intel Messaging
• Intel messaging in super feature bullet or in a message call- out box
(space permitting; otherwise include messaging without box)
• Intel messaging must have the same typographical features (font
typeface and treatment) as body copy
• Note: the creative team has liberty to choose font color
• Must appear on a background that adequately contrasts
the messaging text
• Font treatment of Intel messaging will not be smaller than
the smallest font on the page (not including trademark
acknowledgments, disclaimers or other legal birdseed).
Intel Locked Logo
• Must be placed within 2.5 in. width (5.08 cm.) x 3 in. height (7.62
cm.) of the upper or lower right-hand corner of viewing plane
• Intel logo must never be adjacent to the Dell logo
• For ads larger than 35 sq. in. (226 sq. cm.), use 1.25 in. (3.18
cm .)-wide Locked Logo.
• For ads equal to or smaller than 35 sq. in. (226 sq. cm.), use 0.88 in.
(2.24 cm .)-wide Locked Logo.
Intel Trademark Acknowledgment
• Legal font size must be equivalent to that of Dell birdseed or 6
point, whichever is greater.
Reference Slide 7
BACK Viewing Plane
34 Confidential
Note: DM Dell Gram has a total of two (2) eligible viewing planes
Global Marketing