Dell Intel Global Agreement Style Guide - Tradedoubler

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Dell-Intel Run-The-Business JMP Global Agreement FY2011 DIRECT MAIL 50% Reimbursement with no Highly Recognizable ABEs 33% Reimbursement with inclusion of Highly Recognizable ABEs Six DM templates under the JMP global agreement : 1. Double Fold: JMP 2. Three fold brochure: JMP 3. Dell Gram: JMP 4. Lattice JMP 5. Letter/Envelope: JMP 6. Quick DM (Quick DM- APJ Only): JMP 26 Confidential Global Marketing
Dell-Intel Run-The-Business JMP Global Agreement FY2011 DIRECT MAIL DOUBLE FOLD Intel Presence: • “Hero(s)” system must feature Premium Intel Brand (Level A) • Less prominent systems can feature Standard Intel Brands (non Level A) • Intel messaging on each viewing plane that features systems • Dell/ Intel co rporate lo go lo ck- up • Intel Locked logo Dell/Intel Corporate Logo Lock-Up • For ads larger than 35 sq. in. (226 sq. cm.), Dell/Intel Corp logo should be 1.88 in. wide x 1.25 in. tall (4.78 cm. x 3.18 cm) • For ads equal to or smaller than 35 sq. in. (226 sq. cm.), use 0.88 in. (2.24 cm .)-tall lo go . Intel Brand Text Message • Hero offer with Premium Intel Brand and Intel Brand text mention • Intel messaging in super feature bullet or in a message call- out box (space permitting; otherwise include messaging without box) • Intel messaging must have the same typographical features (font typeface and treatment) as body copy • Note: the creative team has liberty to choose font color • Must appear on a background that adequately contrasts the messaging text • Font treatment of Intel messaging will not be smaller than the smallest font on the page (not including trademark acknowledgments, disclaimers or other legal birdseed). Intel Locked Logo • Must be placed within 2.5 in. width (5.08 cm.) x 3 in. height (7.62 cm.) of the upper or lower right-hand corner of viewing plane • Intel logo must never be adjacent to the Dell logo • For ads larger than 35 sq. in. (226 sq. cm.), use 1.25 in. (3.18 cm .)-wide Locked Logo. • For ads equal to or smaller than 35 sq. in. (226 sq. cm.), use 0.88 in. (2.24 cm .)-wide Locked Logo. Note: DM Double Fold has a total of five (5) eligible viewing planes BACK Cover Unfolded = 1 Viewing Plane BACK Cover (Outside Page 4) BACK (Mailing) Panel Folded Closed = 1 Viewing Plane BACK Panel Folded Closed = 1 Viewing Plane • NOTE: Effective July 1, 2010, only Ultra Low Voltage (ULV) series of Intel Core 2 Duo and Intel Core 2 Solo will be eligible for 27 reimbursement. Eligible ULV processor number must be included in advert. Confidential • Core 2 Duo: SU9xxx; SU7xxx Global Marketing • Core 2 Solo: SU3xxx Reference slide 7
Page 1 and 2: SMB MDF Global Agreement: Intel JMP
Page 3 and 4: Global Agreement Overview Global Ma
Page 5 and 6: Dell-Intel Run-The-Business JMP Glo
Page 7 and 8: New IIP/JMP Rules Effective 01 July
Page 9 and 10: Dell-Intel Ru n -The-Business JMP G
Page 17 and 18: Joint Marketing Program (JMP) E-MAI
Page 19 and 20: Joint Marketing Program (JMP) CATAL
Page 21 and 22: Dell-Intel: JMP Compliance Guidelin
Page 25: Joint Marketing Program (JMP) DIREC
Page 41 and 42: Joint Marketing Program (JMP) PRINT
Page 55: Dell-Intel Run-The-Business JMP Glo

Dell Intel Global Agreement Style Guide - Tradedoubler

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