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Dell Intel Global Agreement Style Guide - Tradedoubler

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<strong>Dell</strong>-<strong>Intel</strong> Run-The-Business JMP <strong>Global</strong> <strong>Agreement</strong> FY2011<br />

GLOSSARY OF TERMS<br />

Standard Badge Logo: <strong>Intel</strong> Logos that are not Locked Logos<br />

Standard <strong>Intel</strong> Brands: <strong>Intel</strong> Brands labeled as Standard <strong>Intel</strong> Brands on the Brand Reimbursement Roadmap; eligible for 25%<br />

reimbursement<br />

Viewing Plane: the maximum number of pages, panels, or screens in a particular advertisement placed by an Agent or a Licensee<br />

that can be viewed at one time, such as a page, spread, gatefold, foldout, monitor screen, or bus panel. An advertisement may have<br />

multiple Viewing Planes. A Viewing Plane may have one or more pages. A Viewing Plane only containing QLPs based on <strong>Intel</strong> Brands<br />

not on the Reimbursement Roadmap (“off- roadmap Brands”) is not eligible for reimbursement. A Viewing Plane containing a Non<br />

Qualifying Products and/or competitive graphics logos is not eligible. When submitting the ad information into IION, be sure to<br />

enter the number of eligible and total pages (not the number of eligible and total viewing planes). This will ensure accurate<br />

prorating for reimbursement.<br />

Source: <strong>Intel</strong> Inside Program Track 1 Terms and Conditions (Effective April 1, 2010)<br />

50 Confidential<br />

<strong>Global</strong> Marketing

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