Dell Intel Global Agreement Style Guide - Tradedoubler
Dell Intel Global Agreement Style Guide - Tradedoubler
Dell Intel Global Agreement Style Guide - Tradedoubler
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<strong>Dell</strong>-<strong>Intel</strong> Run-The-Business JMP <strong>Global</strong> <strong>Agreement</strong> FY2011<br />
DIRECT MAIL LATTICE<br />
<strong>Intel</strong> Presence:<br />
• <strong>Intel</strong> brand messaging in copy<br />
• <strong>Intel</strong> brand text mention (in config)<br />
• Premium <strong>Intel</strong> Brand locked logo<br />
• <strong>Intel</strong> Trademark Acknowledgment line<br />
<strong>Intel</strong> Brand Text Mention<br />
• <strong>Intel</strong> brand text mention (in config, if present)<br />
• Most prominent system (Hero) must be featured with Premium<br />
<strong>Intel</strong> Brand<br />
<strong>Intel</strong> Messaging<br />
• <strong>Intel</strong> messaging in super feature bullet or in a message call- out box<br />
(space permitting; otherwise include messaging without box)<br />
• <strong>Intel</strong> messaging must have the same typographical features (font<br />
typeface and treatment) as body copy<br />
• Note: the creative team has liberty to choose font color<br />
• Must appear on a background that adequately contrasts<br />
the messaging text<br />
• Font treatment of <strong>Intel</strong> messaging will not be smaller than<br />
the smallest font on the page (not including trademark<br />
acknowledgments, disclaimers or other legal birdseed).<br />
<strong>Intel</strong> Locked Logo<br />
• Must be placed within 2.5 in. width (5.08 cm.) x 3 in. height (7.62<br />
cm.) of the upper or lower right-hand corner of viewing plane<br />
• <strong>Intel</strong> logo must never be adjacent to the <strong>Dell</strong> logo<br />
• For ads larger than 35 sq. in. (226 sq. cm.), use 1.25 in. (3.18<br />
cm .)-wide Locked Logo.<br />
• For ads equal to or smaller than 35 sq. in. (226 sq. cm.), use 0.88 in.<br />
(2.24 cm .)-wide Locked Logo.<br />
<strong>Intel</strong> Trademark Acknowledgment<br />
• Legal font size must be equivalent to that of <strong>Dell</strong> birdseed or 6<br />
point, whichever is greater.<br />
BACK Viewing Plane<br />
Reference Slide 7<br />
36 Confidential<br />
Note: Lattice DM has a total of two (2) eligible viewing planes<br />
<strong>Global</strong> Marketing
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