Dell Intel Global Agreement Style Guide - Tradedoubler

Dell-Intel Run-The-Business JMP Global Agreement FY2011
ONLINE ADVERTISING Ad Destination Page (ADP) – Dell.com
SMB/Consumer Splitter Page (Search ADP option only)
Note : Splitter page used for generic / brand keywords shared with Consumer. Purpose is to facilitate
navigation to consumer or business site only. Time spent on page is minimal.
Intel Corporate logo
• Intel Corp logo must never be adjacent to the
Dell lo go
• Intel Corp logo must always be black
• Intel Corp logo must be 60 pixels wide
• Intel Corp logo must be above the fold
(at a screen resolution of 1024 X 768 Pixels)
• Intel Co rpo rate lo go will no t be clickable
(i.e . will no t c lic k-thru to Intel Syndicated
Content)
• No “Powered by” verbiage included in Intel
Corporate logo lock- up
Screenshots:
• No screen grabs required of ADP or media
placements if they are Intel CPM approved
- The CPM report will be reviewed for
compliance for ADP's
• If the dell.com page includes Intel
approved content that is classified as CPM
creative, The CPM report will be reviewed
for compliance for ADP's
Intel full trademark acknowledgment line (linked or placed at bottom of web page):
Celeron, Celeron Inside, Centrino, Centrino Inside, Core Inside, Intel, Intel Logo, Intel Atom, Intel Atom Inside,
Intel Core, Intel Inside, Intel Inside Logo, Intel Viiv, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside,
Viiv Inside, vPro Inside, Xeon, and Xeon Inside are trademarks of Intel Corporation in the U.S. and other countries.
Note: Intel trademark acknowledgment will change before July 1, 2010
16 Confidential
Global Marketing