Dell Intel Global Agreement Style Guide - Tradedoubler

Dell-Intel Run-The-Business JMP Global Agreement FY2011
DIRECT MAIL QUICK DM (JMP)
Premium Intel Brand standard badge logo
• Intel Standard processor badge (0.75
Inches (1.91 cm) wide by 0.5625 Inches
(1.43 c m ) tall).
• Must be placed within 2.5 in. width (5.08
cm.) x 3 in. height (7.62 cm.) of the
upper or lower right-hand corner of
vie wing plane
• Intel standard processor badge must
never be adjacent to the Dell logo
• Standard processor badge must
represent a Premium Intel Brand only
(no Celeron, Pentium , Atom or
Centrino)
QUICK DM is for use in APJ ONLY
Intel Messaging
• Intel messaging in super feature bullet or
in a message call- out box above Intel logo
(space permitting; otherwise include
messaging without box)
• Intel messaging must have the same
typographical features (font typeface and
treatment) as body copy
• Note: the creative team has
liberty to choose font color
• Must appear on a background
that adequately contrasts the
messaging text
• Font treatment of Intel
m essaging will not be sm aller
than the smallest font on the
page (not including trademark
acknowledgments, disclaimers
or other legal birdseed).
Intel Brand Text Message
• Premium Intel processor brand must be in
first positio n in all re le vant c o nfig lists
Reference Slide 7
40 Confidential
• NOTE: Effective July 1, 2010, only Ultra Low Voltage (ULV) series of Intel Core 2 Duo and Intel Core 2 Solo will
be eligible for reimbursement. Eligible ULV processor number must be included in advert.
• Core 2 Duo: SU9xxx; SU7xxx
• Core 2 Solo: SU3xxx
Global Marketing