Dell Intel Global Agreement Style Guide - Tradedoubler
Dell Intel Global Agreement Style Guide - Tradedoubler
Dell Intel Global Agreement Style Guide - Tradedoubler
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<strong>Dell</strong>-<strong>Intel</strong> Run-The-Business JMP <strong>Global</strong> <strong>Agreement</strong> FY2011<br />
DIRECT MAIL DOUBLE FOLD<br />
FRONT Cover (Outside Page1)<br />
<strong>Intel</strong> Presence:<br />
• “Hero(s)” must feature Premium <strong>Intel</strong> Brand<br />
• Less prominent systems can feature Standard <strong>Intel</strong> Brands (non Level A)<br />
• <strong>Intel</strong> messaging on each viewing plane<br />
• <strong>Intel</strong> Locked logo<br />
<strong>Intel</strong> Brand Text Message<br />
• Hero offer with Premium <strong>Intel</strong> Brand and <strong>Intel</strong> Brand text<br />
m e ntio n<br />
• <strong>Intel</strong> messaging in super feature bullet or in a message<br />
call- out box (space permitting; otherwise include<br />
messaging without box)<br />
• <strong>Intel</strong> messaging must have the same typographical<br />
features (font typeface and treatment) as body copy<br />
• Note: the creative team has liberty to choose font<br />
color<br />
• Must appear on a background that adequately<br />
contrasts the messaging text<br />
• Font treatment of <strong>Intel</strong> messaging will not be<br />
smaller than the smallest font on the page (not<br />
including trademark acknowledgments,<br />
disclaimers or other legal birdseed).<br />
<strong>Intel</strong> Locked Logo<br />
• Must be placed within 2.5 in. width (5.08 cm.) x 3 in. height (7.62 cm.)<br />
of the upper or lower right-hand corner of viewing plane<br />
• <strong>Intel</strong> logo must never be adjacent to the <strong>Dell</strong> logo<br />
• For ads larger than 35 sq. in. (226 sq. cm .), use 1.25 in. (3.18 cm .)-wide<br />
Locked Logo.<br />
• For ads equal to or smaller than 35 sq. in. (226 sq. cm.), use 0.88 in.<br />
(2.24 cm .)-wide Locked Logo.<br />
FRONT Cover Unfolded = 1 Viewing Plane<br />
Note: DM Double Fold has a total of five (5) eligible viewing planes<br />
• NOTE: Effective July 1, 2010, only Ultra Low Voltage (ULV) series of <strong>Intel</strong> Core 2 Duo and <strong>Intel</strong> Core 2 Solo will be eligible for<br />
reimbursement. Eligible ULV processor number must be included in advert.<br />
28 Confidential<br />
<strong>Global</strong> Marketing<br />
• Core 2 Duo: SU9xxx; SU7xxx<br />
• Core 2 Solo: SU3xxx<br />
Reference slide 7
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