Dell Intel Global Agreement Style Guide - Tradedoubler
Dell Intel Global Agreement Style Guide - Tradedoubler
Dell Intel Global Agreement Style Guide - Tradedoubler
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<strong>Dell</strong>-<strong>Intel</strong> Run-The-Business JMP <strong>Global</strong> <strong>Agreement</strong> FY2011<br />
FSI / Postal Walks 33% Reimbursement<br />
RECOMMENDATION: Only run under JMP<br />
if Highly Recognizable Brand is included.<br />
Otherwise run under IIP Classic<br />
<strong>Intel</strong> Presence:<br />
• <strong>Intel</strong> brand messaging (on each page)<br />
• <strong>Intel</strong> brand text mention (in config, if eligible<br />
• Premium <strong>Intel</strong> Brand locked logo (on each FSI page)<br />
<strong>Intel</strong> Brand Text Mention<br />
• <strong>Intel</strong> brand text mention (in config, if present)<br />
• Most prominent system (Hero) must be featured with<br />
Premium <strong>Intel</strong> Brand<br />
<strong>Intel</strong> Messaging<br />
• <strong>Intel</strong> messaging in super feature bullet or in a message callout<br />
box<br />
• <strong>Intel</strong> messaging must be for Premium <strong>Intel</strong> Brand.<br />
• <strong>Intel</strong> messaging must have the same typographical<br />
features (font typeface, font size, and treatment) as<br />
body copy<br />
• Note: the creative team has liberty to<br />
choose font color<br />
• Must appear on a background that<br />
adequately contrasts the messaging text<br />
<strong>Intel</strong> Locked Logo<br />
• Must be placed within 2.5 in. width (5.08 cm.) x 3 in. height<br />
(7.62 cm.) of the upper or lower right-hand corner of viewing<br />
plane<br />
• <strong>Intel</strong> logo must never be adjacent to the <strong>Dell</strong> logo<br />
• For ads larger than 35 sq. in. (226 sq. cm .), use 1.25 in. (3.18<br />
cm .)-wide Locked Logo.<br />
• For ads equal to or smaller than 35 sq. in. (226 sq. cm.), use<br />
0.88 in. (2.24 cm .)-wide Locked Logo.<br />
Reference Slide 7<br />
ADDITIONAL BRANDING ELEMENTS<br />
• All Additional Branding Elements (screen fills/logos/product shots) appearing in eligible advertisements must be clearly<br />
smaller than the <strong>Intel</strong> Inside Logos.<br />
Highly Recognizable ABE<br />
• Including a highly recognizable ABE (i.e. Microsoft) in FSI (regardless of viewing plane) drops <strong>Intel</strong> reimbursement to 33%.<br />
• Including a highly recognizable ABE plus non- highly recognizable branding elements on same viewing plane as <strong>Intel</strong><br />
drops reimbursement to 0%<br />
Non-Highly Recognizable ABE<br />
• FSI may include unlimited non-highly recognizable (21 – 100 and over) ABE (logos/screen fills/ product shots) on non-<strong>Intel</strong><br />
viewing planes<br />
• NOTE: Effective July 1, 2010, only Ultra Low Voltage (ULV) series of <strong>Intel</strong> Core 2 Duo and <strong>Intel</strong> Core 2 Solo will be eligible<br />
46<br />
for reimbursement. Eligible ULV processor number must be included in advert.<br />
Confidential<br />
• Core 2 Duo: SU9xxx; SU7xxx<br />
<strong>Global</strong> Marketing<br />
• Core 2 Solo: SU3xxx
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