Dell Intel Global Agreement Style Guide - Tradedoubler

Dell-Intel Run-The-Business JMP Global Agreement FY2011
CATALOG INSIDE BOOK 33% Reimbursement
Highly Recognizable ABE
• Including a highly recognizable ABE (i.e.
Microsoft) in the same viewing plane drops Intel
reimbursement to 33%
• Additional Branding Elements (screen fills/logos/product
shots) appearing in eligible advertisements must be
clearly smaller than the Intel Inside Logos.
Intel Brand Text mention
• Intel Brand Text mention is required.
• For all relevant config lists, Premium Intel Brand must be in
first po sitio n
• Same font/treatment as used in config list
Intel Messaging
• Required in super feature bullet, body copy or in a
message call- out box
• Intel messaging must relate to highest Premium Intel
Brand listed in the config lists
• No te: Dell will try to feature Intel m essaging in
brand/editorial content, super feature bullet or message
call- out, but if unable to, Intel messaging will be present
somewhere on the viewing plane
• Intel messaging must have the same typographical
features (font typeface and treatment) as body copy
• Note: the creative team has liberty to choose font
color
• Must appear on a background that adequately
contrasts the messaging text
• Font treatment of Intel messaging will not be
smaller than the smallest font on the page (not
including trademark acknowledgments,
disclaimers or other legal birdseed).
• Logo and offer (brand text mention/spec listing) must align
• Messaging: should align with the system/family being messaged, but may possibly disconnect from the logo/c o nfigs.
• 2 options:
• Call out as “optional” or “upgrade” with a specific i3/i5/i7 messaging statement (up sell processor must be available in
either the Hero system or one of the systems (configs) featured on the spread)
• Example 1: Spread for the new Lati E (hero) family. In the hero area highlighting the new systems, one of the
bullets will call out the great features of i7 (would call out as “optional” or “when you upgrade” since i5 is also
offered). Then there are 4 configs on the page and they offer i5 and the logo would be an i5.
• Use generic New Core messaging statement (a New Core processor must be available in either the Hero system or one of
the systems (configs) featured on the spread)
• Example 2: Spread for the new Lati E (hero) family. In the hero area highlighting the new systems, one of the
24 Confidential bullets will call out the great features of the New Core Processors (generic) Then there are 4 c o nfigs on the
page and they offer i5 and the logo would be an i5.
Intel Locked Logo
• Must be placed within 2.5 in. width (5.08 cm.) x
3 in. height (7.62 cm.) of the upper or lower
right-hand corner of viewing plane
• Intel logo must never be adjacent to the Dell
lo go
• For ads larger than 35 sq. in. (226 sq. cm.), use
1.25 in. (3.18 cm .)-wide Locked Logo.
• For ads equal to or smaller than 35 sq. in. (226
sq. cm .), use 0.88 in. (2.24 cm .)-wide Locked
Logo.
Global Marketing Reference slide 7