Dell Intel Global Agreement Style Guide - Tradedoubler

SMB MDF Global Agreement: 

Intel JMP Compliance Guidelines 

RUN-THE-BUSINESS PILLAR 

Candace Ortiz (Dell) 

Global SMB Intel 

Shawn Holmes (Intel) 

Global Partner Marketing Manager 

Aseemita Malhotra (Dell) 

Global CSMB Intel- North America

Table of Contents 

Global Agreement Overview 

Compliance guidelines 

– JMP 

› Online Advertising 

• Banner 

• Search 

• Em ail 

› Catalog 

› Direct Mail 

• Double Fold 

• Three Fold Brochure 

• Dell Gram 

• Lattice 

• Letter/ Envelope 

• Quick DM (APJ ONLY) 

› Print 

• Magazine 

• Free Standing Insert, National Press Insert, Postal Walks 

• Fax 

Appendix 

– Glossary of Terms 

– Interbrand Global Best Brand (Highly Recognizable Brands) 

– Examples of Prominence 

– Logo examples 

– Revision History 

2 

Confidential 

Global Marketing

Global 

Agreement 

Overview 


Dell-Intel Run-The-Business JMP Global Agreement FY2011 

OVERVIEW 

• The Agreement is in effect April 1, 2010 through January 28, 2011 

• Note: the month of April is a transition period for all media vehicles to adhere to the new guidelines 

(no later than May 1, 2010) 

• The Agreement affects only Run-The- Business activity pillar. This Agreement does not include branding 

requirements for Take Your Own Path branding campaign. 

• The Dell/Intel JMP global funding agreement applies to Run-The- Business Search, Online Banners, Email, 

• Catalog , Direct Mail, Magazine, Free Standing Insert (FSI), National Press Insert (NPI), Postal Walks (PW) 

Faxes 

• All global templates should be produced following the guidelines stated in this document—allowing 

the local teams to execute compliance quickly and seamlessly, should the activity be vendor funded 

• The Agreement is Global – all regions and markets covered by Team Dell (agency) MDF support 

• Channel, CRM and Affiliate programs are not part of the SMB Global JMP agreement 

• No changes may be negotiated or altered from those included in this document. Any logo use or size 

reductions are exclusive to this agreement only and may not extend to any other Dell or SMB ads/activities 

• For JMP funded activity, if the VID contains a brand, logo or text mention of an Intel CPU competitor (example: 

AMD), or contains a brand or logo that is confusingly similar to an Intel CPU competitor’s brand, logo, trademark 

or image then Intel may choose not to participate (i.e. they may not fund that JMP activity). 

• Only Intel Premium brands (Level A processors) on the quarterly roadmap are eligible for reimbursement. 

4 

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COUNTRIES COVERED BY TEAM DELL MDF SUPPORT 

ABU 

• Canada 

• United States 

LATAM 

• Argentina 

• Brazil 

• Chile 

• Colombia 

• Costa Ric a 

• Mexic o 

• Peru 

APJ 

• Au stra lia 

• China 

• Hong Kong 

• India 

• Indonesia 

• Japan 

• Ko re a 

• Malaysia 

• New Zealand 

• Philippines 

• Singapore 

• Taiwan 

• Thailand 

• Vie t Na m 

EMEA 

• Au stria 

• Be lgium 

• Denmark 

• Finland 

• Franc e 

• Germany 

• Ire land 

• Italy 

• Netherlands 

• Norway 

• Spain 

• Sweden 

• Switzerland 

• United Kingdom 

5 

Confidential 



COUNTRIES NOT COVERED BY TEAM DELL MDF SUPPORT 

Team Dell (Agency) MDF Compliance and Claiming is not staffed to and therefore does 

NOT support any vendor funded activities in any newly Emerging Countries. 

• Fo r EMEA: ALBANIA, ALGERIA ,AZERBAIJ AN ,BO TSWANA, BULGARIA, CO TE D'IVO IRE, 

CROATIA, CYPRUS ,CZECH REPUBLIC, EGYPT, ESTONIA, ETHIOPIA,GHANA, GREECE 

,HUNGARY, ICELAND, ISRAEL, J O RDAN, KENYA, KUWAIT, LATVIA, LEBANO N ,LITHUANIA, 

MALTA, MO NACO , MO RO CCO , MO ZAMBIQ UE, NEW CALEDO NIA, NIGERIA, O MAN, 

PO LAND, PO RTUGAL, Q ATAR, RO MANIA ,RUSSIAN FEDERATIO N, SAUDI ARABIA, SERBIA, 

SLO VAKIA, SLO VENIA, SO UTH AFRICA, TANZANIA, UNITED REPUBLIC O F TUNISIA, 

TURKEY, UGANDA, UKRAINE, UNITED ARAB EMIRATES 

• For APJ: Cambodia and Pakistan (any other countries not listed on slide 5) 

• Fo r LATAM: ARUBA, BAHAMAS, BARBADO S, BELIZE, BERMUDA, BO LIVIA, CAYMAN 

ISLANDS, DO MINICAN REPUBLIC, ECUADO R, EL SALVADO R, GRENADA, GUATEMALA, 

HAITI, HO NDURAS, J AMAICA, NETHERLANDS ANTILLES, NICARAGUA, PANAMA, 

PARAGUAY, PUERTO RICO , ST.KITTS AND NEVIS, TRINIDAD AND TO BAGO , URUGUAY, 

VENEZUELA, VIRGIN ISLANDS, U.S. 

6 

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New IIP/JMP 

Rules Effective 

01 July 2010 

Key requirements for multi-page print ads: 

• Intel logo and corresponding Intel brand text mention on front cover 

determines reimbursement rate 

• At least 50% of Viewing Planes in multiple- page ads must feature 

Reimbursable Brand(s) & not include NQP or competitive graphics logos 

(i.e.: if there are 4 viewing planes, at least the cover + one more viewing 

plane must be eligible) 

• One compliant Intel brand processor logo required per eligible viewing 

plane 

• Intel brand processor mention requirement has not changed 

• Reimbursable Brands have to be the majority in both number of systems 

and visual ad space. Family ads that include Intel Brands both on and off 

the Brand Reimbursement Roadmap may qualify for up to 50% 

reimbursement only if (T’s & C’s Section 8.2): 

• Over 50% of the advertised systems and over 50% visual ad 

space must be focused on QLPs based on Intel Brands on the 

Brand Reimbursement Roadmap (“on-roadmap” Brands”) 

• For ads featuring only two QLPs, the majority of ad space is 

focused on a QLP based on an “on-roadmap” Brand. 

• After meeting the above requirements, if the leading QLP in a 

family ad is based on a Premium Intel Brand and the 

corresponding Intel Logo is used, it may qualify for up to 50% 

reimbursement if all other Program branding requirements are 

m et. Likewise, if the leading QLP is based on a Standard Intel 

Brand, it may qualify for up to 25% reimbursement. 

Eligible Ad Space: 

• There will no longer be an automatic 100% eligible ad space. The only 

way to be reimbursed for all ad space is if all pages/viewing planes are 

Intel eligible. 

• Both Classic and JMP are impacted by this change, so both Classic and 

JMP multipage ads need to reflect correct eligible and total pages for 

ads running as of July 1 st . 


Joint Marketing 

Program (JMP) 

ONLINE 


Dell-Intel Ru n -The-Business JMP Global Agreement FY2011 

ONLINE BANNER 

JMP Guidelines – 60% Reimbursement (through April); 50% Reimbursement (May 1 – January 28) 

• Online banners must feature Premium Intel Brand offers only (no Celeron, Pentium , Atom or Centrino) 

• NOTE: Effective July 1, 2010, only Ultra Low Voltage (ULV) series of Intel Core 2 Duo and Intel Core 2 Solo will 

be eligible for reimbursement. Eligible ULV processor number must be included in advert. 

• Core 2 Duo: SU9xxx; SU7xxx 

• Core 2 Solo: SU3xxx 

• Online banner must include Premium Intel Brand standard badge logo (80 x 60 pixels); present 100% of the time, 

during all frames of animation. Premium Intel Brand standard badge logo (80 x 60 pixels) must also be present on 

back- up gif/jpeg. 

• Exception: For banners less than 90 pixels tall, the Intel processor logo may be 61 x 46 pixels 

• Online flash banners must feature Premium Intel Brand text mention. Intel brand text mention required on the last 

rotation (or frame) of banner animation. 

• S&P (software & peripherals) not allowed on Intel funded OA banners 

• Online banners must click- thru to compliant Ad Destination Pages (ADPs) 

Ad Destination Page (two options available): 

1. Dell.com site (Most Common) 

• Intel tile fragment linking to syndicated content 

• Intel brand text mention (must match processor featured on OA banner) 

• Intel full trademark acknowledgment (linked or placed on the page) 

2. Custom Landing Pages (Rarely Used): site pages that are developed specifically for OA that would otherwise not be 

accessible via Dell.com. “Custom landing pages” are specifically developed pages for OA banner/text. 

• Intel Brand Logo (standard badge) 

• Intel brand text mention 

• Intel tile fragment linking to syndicated content 

9 

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ONLINE BANNER 

Format: Vertical Skyscraper 160x600 

Intel Logo Placement 

• Solution: Center- aligned Inte l lo go 

• Intel Logo dimensions = 80 x 60 pixels 

Intel Brand Text Mention 

• Intel brand text mention (i.e. Intel Core 

2 Duo processor) required on the last 

rotation (or frame) of banner animation 

• Brand text mention must represent 

Premium Intel Brand 

• Must appear on a background that 

adequately contrasts the text 

Premium Intel Brand standard badge logo 

• Dimensions must always be 80 x 60 pixels 

• Intel logo must never be next to the 

Dell logo 

• Intel standard badge logo must be present 

100% of the time (during all frames of 

animation) 

• NOTE: Effective July 1, 2010, only Ultra Low Voltage (ULV) series of Intel Core 2 Duo and 

Intel Core 2 Solo will be eligible for reimbursement. Eligible ULV processor number must 

be included in advert. 



10 

Confidential 



ONLINE BANNER 

Format: Horizontal Leaderboad 728x90 


• Solution: right- aligned Inte l lo go 



• Intel brand text mention (i.e. Intel Core 2 Duo processor) 

required on the last rotation (or frame) of banner animation 

• Brand text mention must represent Premium Intel Brand 

• Must appear on a background that adequately contrasts 

the text 



• Intel logo must never be directly next to the Dell 

logo 

• Intel standard badge logo must be present 

100%of the time (during all frames of animation) 

•NOTE: Effective July 1, 2010, only Ultra Low Voltage (ULV) series of Intel Core 2 Duo and Intel Core 2 

Solo will be eligible for reimbursement. Eligible ULV processor number must be included in advert. 



11 Confidential 



ONLINE BANNER 

Format: Square 300x250 





• Intel logo must never be next to the Dell logo 

• Intel standard badge logo must be present 100% of 

the time (during all frames of animation) 


• Intel brand text mention (i.e. Intel Core 2 Duo processor) 

required on the last rotation (or frame) of banner 

animation 

• Brand text mention must represent Premium Intel 

Brand 

• Must appear on a background that adequately 

contrasts the text 

•NOTE: Effective July 1, 2010, only Ultra Low Voltage (ULV) series of Intel Core 2 Duo and Intel Core 2 

Solo will be eligible for reimbursement. Eligible ULV processor number must be included in advert. 






ONLINE ADVERTISING Ad Destination Page (ADP) – Dell.com 

Updated Intel Syndicated to be 

provided /implemented by Intel 

Intel Tile 

• Intel tile may be supplied by Intel or 

pulled from Intel Syndication 

Resource Center or it may be a 90 

pixel ADP logo (per IIP guidelines) 

• Placed above the fold (at a screen 

resolution of 1024 X 768 Pixels) 

• Must link to Intel syndicated content 

• Tile is ~ 57X57 Pixe ls, e ntire 

fragment is ~60 x 120 


• Intel brand text mention required on 

ADP—at least one system on ADP 

must match system and processor 

featured on OA banner or Search ad 

Screenshots: 

• No screen grabs required of ADP or media placements if they are Intel CPM approved – The 

CPM report will be reviewed for compliance for ADP's 

• If the dell.com page includes Intel approved content that is classified as CPM creative, The 


Additional Branding Elements: 

• Other logos (ABE’s), including Microsoft, can be included on any Dell.com site page 


Intel full trademark 

acknowledgment line (linked or 

placed on the page): 

Celeron, Celeron Inside, Centrino, 

Centrino Inside, Core Inside, Intel, 

Intel Logo, Intel Atom, Intel Atom 

Inside, Intel Core, Intel Inside, Intel 

Inside Logo, Intel Viiv, Intel vPro, 

Itanium, Itanium Inside, Pentium, 

Pentium Inside, Viiv Inside, vPro 

Inside, Xeon, and Xeon Inside are 

trademarks of Intel Corporation in 

the U.S. and other countries. 

Note: Intel trademark 

acknowledgment will change 

before July 1, 2010 



ONLINE ADVERTISING Ad Destination Page (ADP) – Custom Landing Page 

**THIS OPTION IS RARELY USED* * 

Custom Landing Pages: site pages that are developed specifically for OA that would 

otherwise not be accessible via Dell.com. “Custom landing pages” are specifically developed 

pages for OA banner/text. Custom landing pages are not within the Dell.com website. 

Intel full trademark acknowledgment line (must be linked or placed on the page): 

• Celeron, Celeron Inside, Centrino, Centrino Inside, Core Inside, Intel, Intel Logo, Intel Atom, Intel 

Atom Inside, Intel Core, Intel Inside, Intel Inside Logo, Intel Viiv, Intel vPro, Itanium, Itanium Inside, 

Pentium, Pentium Inside, Viiv Inside, vPro Inside, Xeon, and Xeon Inside are trademarks of Intel 

Corporation in the U.S. and other countries. 

Screenshots: 

• No screen grabs required of ADP or media placements if they are Intel CPM approved – The 


• If the dell.com page includes Intel approved content that is classified as CPM creative, The 


Additional Branding Elements: 

• Other logos (ABE’s), including Microsoft, can be included 

Intel Standard Badge 

• Placed above the fold (at a 

screen resolution of 1024 X 768 

Pixe ls) 

• Intel Standard Badge is 80 x 60 

pixe ls 

Intel Tile 

• Placed above the fold (at a 

screen resolution of 1024 X 

768 Pixe ls) 

• Must link to Intel syndicated 

content 

• Tile is ~ 57X57 Pixe ls, 

entire fragment is ~60 x 120 

Intel Brand Mention 

• Placed above the fold 

(at a screen resolution of 

1024 X 768 Pixels) 

• Ex. Fulfill your vision with Intel® 

processing technology 




SEARCH 

JMP Guidelines – 60% Reimbursement (through April); 50% Reimbursement (May 1 – January 28) 

Search keywords include: 

• Dell BRAND e.g. Dell, Dell lapto p (BU shared - link to splitter page)- shared with Consumer 

• GENERIC e.g. laptop, computer (BU shared – link to splitter page)- head terms shared with Consumer 

• SMB Brand/Generic e.g. Dell business laptop, computers for business 

• SMB product e.g. Vostro, Optiplex, Latitude, Precision, Servers 

• Total of 9 primary keyword groups 

• Dell Brand 

• Generic 

• SMB Brand 

• SMB Generic 

• SMB Product: Vo stro 

• SMB Product: Optiplex 

• SMB Product: Latitude 

• SMB Product Precision 

• SMB Product: Servers 

CSMB Shared Creative: 

• PC related keywords: use “…w/ 2010 Intel Core” 

• Server related keywords: use “…w/ Intel Xeon” 

SMB Specific Creative: 

• Search creative must feature Premium Intel Brand offers only (no Celeron, Pentium , Atom or Centrino) 

• New Vo stro 3000 series ads must use “….. w/ 2010 Intel Core” 

• PC related offers featuring C2D: use “…w/ Intel Technology” 

• Exception Japan: “…w/ Intel processors” 

• Server related keywords: use “…w/ Intel Xeon “ 

• Search creative must click- thru to compliant ad destination pages (ADPs) 

In the case of shared search landing pages across DHS and SMB segments (or 

what used to be known as the HSB line- of- business), front- end compliance at 

Enfatico will upload the exact same Search creative to MPNs under each 

segment’s campaign numbers. 

• This search buy will result in a single invoice each month, to be claimed for 

each MPN. 

• The invoice will be prorated according to the following methodology: 

• SMB is requesting 20% of the gross spend to be reimbursed at 50% 

reimbursement rate 

• DHS is requesting 80% of the gross spend to be reimbursed at 50% 

reimbursement rate 

• Rationale: This is due to the fact that DHS pays up- front for all Home/SMB 

generic search words. SMB then reimburses DHS for 20% of the traffic that 

reaches those pages (Dell internal process). This is not based on impressions or 

clicks of the buy itself, but rather an internal calculation of traffic to each segment 

once the user has reached the shared page. 

Screenshots: 

• No screen grabs required of ADP or media placements if they are Intel CPM approved - The CPM report will be reviewed for compliance for ADP's 

• If the dell.com page includes Intel approved content that is classified as CPM creative, The CPM report will be reviewed for compliance for ADP's 

CSMB and SMB specific search creative does not need to include properly placed registered trademark (®) or trademark symbols () 




ONLINE ADVERTISING Ad Destination Page (ADP) – Dell.com 

SMB/Consumer Splitter Page (Search ADP option only) 

Note : Splitter page used for generic / brand keywords shared with Consumer. Purpose is to facilitate 

navigation to consumer or business site only. Time spent on page is minimal. 

Intel Corporate logo 

• Intel Corp logo must never be adjacent to the 

Dell lo go 

• Intel Corp logo must always be black 

• Intel Corp logo must be 60 pixels wide 

• Intel Corp logo must be above the fold 

(at a screen resolution of 1024 X 768 Pixels) 

• Intel Co rpo rate lo go will no t be clickable 

(i.e . will no t c lic k-thru to Intel Syndicated 

Content) 

• No “Powered by” verbiage included in Intel 

Corporate logo lock- up 

Screenshots: 

• No screen grabs required of ADP or media 

placements if they are Intel CPM approved 

- The CPM report will be reviewed for 

compliance for ADP's 

• If the dell.com page includes Intel 

approved content that is classified as CPM 

creative, The CPM report will be reviewed 

for compliance for ADP's 

Intel full trademark acknowledgment line (linked or placed at bottom of web page): 

Celeron, Celeron Inside, Centrino, Centrino Inside, Core Inside, Intel, Intel Logo, Intel Atom, Intel Atom Inside, 

Intel Core, Intel Inside, Intel Inside Logo, Intel Viiv, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, 

Viiv Inside, vPro Inside, Xeon, and Xeon Inside are trademarks of Intel Corporation in the U.S. and other countries. 

Note: Intel trademark acknowledgment will change before July 1, 2010 




Program (JMP) 

E-MAIL 



EMAIL – 50% Reimbursement with no Highly Recognizable ABEs 

33% Reimbursement with inclusion of Highly Recognizable ABEs 

Intel Messaging/Brand Text Mention 

• Most prominent “Hero(s)” (in size) needs to feature 


• If multiple Hero(s) are of equal size, at least one needs to 

be with Premium Intel Brand 

• For multiple “Heroes” only one needs to include 

Premium Intel Brand and brand text mention must 

be featured in bold font 

• Email must include Intel messaging (provided by Intel) 

• Intel will provide messaging content and 

Premium Intel Brand standard badge logo (80 x 

60 pixels) but Dell will produce material to fit the 

global creative guidelines of Dell. 

• Intel messaging may be placed in either body 

copy paragraph, bullet or messaging box 

• Intel messaging must have the same 

typographical features (font typeface, font size, 

and treatment) as body copy 

• Note: the creative team has liberty to 

choose font color 


adequately contrasts the messaging text 



• Intel logo must never be adjacent to the Dell logo 

Intel Trademark Acknowledgment 

• Legal font size must be equivalent to that of Dell birdseed 

or 6 point, whichever is greater. 

• NOTE: Effective July 1, 2010, only Ultra Low Voltage (ULV) 

series of Intel Core 2 Duo and Intel Core 2 Solo will be 

eligible for reimbursement. Eligible ULV processor 

number must be included in advert. 


18 

• Core Confidential 2 Solo: SU3xxx 



Program (JMP) 

CATALOG 


Dell-Intel: JMP Compliance Guidelines—Catalog 

50% REIMBURSEMENT 

• At least 50% of the Viewing Planes in multiple- page ads (including both inside pages and covers) must be about QLP (Dell systems). 

• The back cover can count as one of the viewing planes, but is optional if you have the 50% covered from the front and interior spreads 

• On each of Intel eligible viewing planes, more than of 50% of Dell systems must be shown with Intel Premium Brand (“on roadmap ” brand) 

• Logo and offer (brand text mention/spec listing) must align. 

• Intel Messaging: should align with the system/family being messaged, but may possibly disconnect from the logo/c o nfigs. 

• If Intel m e ssaging does not align with the Intel logo/c o nfig, then Intel messaging must be up sell messaging for a processor that is available in 

either the Hero system or one of the systems (c o nfigs) featured on the spread. 

• Catalog bind- in cards do not affect number of catalog viewing planes 

• Gatefo ld does count toward total number of catalog viewing planes 

• ESA (Electronic Software Accessories) mini- catalog insert does count toward total number of catalog viewing planes if it is stapled (attached) to the 

main book. If the ESA is shipped with the catalog shrink wrapped, or rubber glued to the catalog, or included as a perforated tear- out, then it does not 

count toward total number of viewing planes 

FRONT COVER 

• Intel Standard processor badge on front cover (0.75 Inches (1.91 cm) wide by 0.5625 Inches (1.43 cm) tall). Standard processor badge must represent a 

Premium Intel Brand. (This is only eligible JMP based activities. IIP based activities must use the locked logo on the cover) 

INSIDE VIEWING PLANES 

• Locked processor logo on inside system spreads (upper or lower right hand corner) 

• Only viewing planes with Premium Intel Brand logos/brand text mentions/messaging/offers are eligible for reimbursement (no Celeron, Pentium , 

Atom or Centrino) 

• NOTE: Effective July 1, 2010, only Ultra Low Voltage (ULV) series of Intel Core 2 Duo and Intel Core 2 Solo will be eligible for 

reimbursement. Eligible ULV processor number must be included in advert. 



• Intel Brand text mention required on Intel viewing planes (50% total viewing planes). Brand text mention must represent Premium Intel Brand 

• On each of Intel eligible viewing planes, more than of 50% of Dell systems must be shown with Intel Premium Brand (“on roadmap ” brand) 

• 70% of the Intel eligible pages must include Intel messaging in the brand content or editorial content or super feature bullet or in a message callout 

box. Intel messaging must be for Premium Intel Brand. 

• Note: Dell will try to feature Intel messaging in brand/editorial content, super feature bullet or message callout, but if unable to , Intel 

messaging will be present somewhere on the viewing plane 

• Intel messaging must have the same typographical features (font typeface and treatment) as body copy 

• Font treatment of Intel messaging will not be smaller than the smallest font on the page (not including trademark acknowledgments, 

disclaimers or other legal birdseed). 

• Intel Brand text mention must be listed as the first bullet in all configs (spec lines). If config is not present on viewing plane, Intel messaging , which 

includes Intel Brand text mention can serve as requirement 



Dell-Intel: JMP Compliance Guidelines—Catalog 

ADDITIONAL BRANDING ELEMENTS (ABEs) 

• If Highly Recognizable Brands (as defined by Interbrand’s annual Best Global Brands list—see Appendix) are incorporated, they can only be on 

the non Intel pages. This includes: logos/screen fills/product shots. (ESA mini catalogs and bind- in cards are exempt from this rule.) 

• Product shots/screen fills of highly recognizable brands are allowed on the same viewing plane as Intel as long as the brand lo go is no t le gible 

• Text/copy is okay (this includes Microsoft copy as it applies to MDA guidelines) 

• There is no limit on the number of ABE's on the non- Intel pages 

• Logos or text of an Intel CPU competitor (example: AMD) not allowed 

• May not contain a brand or logo of an Intel graphics competitor (i.e. ATI or Nvidia), or contain a brand or logo that is confusingly similar to an 

Intel graphics competitor’s brand, logo, trademark or image. Text is okay. 

• Intel trademark acknowledgment required 

33% REIMBURSEMENT 

• Same requirements as 50% reimbursement, but Highly Recognizable Brands [1 – 20 (example: MSFT screen fills/logos/product shots)] 

incorporated on the same viewing plane as Intel 

• Catalog may also include unlimited non- highly recognizable (21 – 100 and over) logos/screen fills/ product shots 

• Additional Branding Elements (screen fills/logos/product shots) appearing in eligible advertisements must be clearly smaller than the Intel Inside 

Logos. 




CATALOG FRONT COVER (Hero featured with Premium Intel Brand) 

Intel Brand Message 

• Hero offer with Premium Intel Brand and Intel Brand 

text mention or Intel messaging 

• Intel messaging must have the same typographical 

features (font typeface and treatment) as body copy 

• Note: the creative team has liberty to choose 

font color 


contrasts the messaging text 

• Font treatment of Intel messaging will not be 

smaller than the smallest font on the page (not 

including trademark acknowledgments, 


Exam ple : New Vostro 3000 series featuring the all- new 

2010 Intel® Core Processor family, 

delivering smart processors for extra performance. 

Premium Intel Brand Standard Logo 

• Intel Standard Logo must be 0.75 Inches (1.91 cm) 

wide by 0.5625 Inches (1.43 cm) tall 

• Intel standard logo must be placed above the Local 

Promo box when Hero shot features Premium Intel 

Brand and corresponding Intel Brand text mention 

• Do not include “Powered by” copy next to logo 

Local Promo Box 

• Local Promo Box can feature Standard (non Level 

A) processor in the bundle 

• NOTE: Effective July 1, 2010, only Ultra Low Voltage (ULV) series of Intel Core 2 Duo and Intel Core 2 Solo will be 

eligible for reimbursement. Eligible ULV processor number must be included in advert. 



Global Marketing 

• Core 2 Solo: SU3xxx


CATALOG INSIDE BOOK 50% Reimbursement 

• Logo and offer (brand text mention/spec listing) must align 

• Messaging: should align with the system/family being messaged, but may possibly disconnect from the logo/c o nfigs. 

• 2 options: 

• Call out as “optional” or “upgrade” with a specific i3/i5/i7 messaging statement (up sell processor must be 

available in either the Hero system or one of the systems (c o nfigs) featured on the spread) 

• Example 1: Spread for the new Lati E (hero) family. In the hero area highlighting the new systems, 

o ne o f the bullets will call o ut the great features o f i7 (wo uld call o ut as “o ptio nal” o r “when yo u 

upgrade” since i5 is also offered). Then there are 4 configs on the page and they offer i5 and the 

logo would be an i5. 

• Use generic New Core messaging statement (a New Core processor must be available in either the Hero 

system or one of the systems (c o nfigs) featured on the spread) 

• Example 2: Spread for the new Lati E (hero) family. In the hero area highlighting the new systems, 

one of the bullets will call out the great features of the New Core Processors (generic) Then there 

are 4 configs on the page and they offer i5 and the logo would be an i5. 

Highly Recognizable Brand 

• Example of a highly recognizable ABE (CISCO 

router) in which the product logo (on actual product) is not 

clearly visible . This meets compliance 

guidelines. 


• Intel Brand Text mention is required. 

• For all relevant config lists, Premium Intel Brand must be in first 

po sitio n 

• Same font/treatment as used in config list 

Intel Messaging 

• Required in super feature bullet, body copy or in a message callout 

box 

• Note: Dell will try to feature Intel messaging in brand/editorial 

content, super feature bullet or message callout, but if unable 

to, Intel messaging will be present somewhere on the viewing 

plane 

• Intel messaging must have the same typographical features (font 

typeface and treatment) as body copy 

• Note: the creative team has liberty to choose font color 


the messaging text 

• Font treatment of Intel messaging will not be smaller 

than the smallest font on the page (not including 

trademark acknowledgments, disclaimers or other legal 

birdseed). 

Intel Locked Logo 

• Must be placed within 2.5 in. width (5.08 cm.) x 3 in. height 

(7.62 cm.) of the upper or lower right- hand corner of viewing 

plane 


• For ads larger than 35 sq. in. (226 sq. cm.), use 1.25 

in. (3.18 cm .)- wide Locked Logo. 

• For ads equal to or smaller than 35 sq. in. (226 sq. cm.), use 

0.88 in. (2.24 cm .)- wide Locked Logo. 

• NOTE: Effective July 1, 2010, only Ultra Low Voltage (ULV) series of Intel Core 2 Duo and Intel Core 2 Solo 

will be eligible for reimbursement. Eligible ULV processor number must be included in advert. 




Reference slide 7 



CATALOG INSIDE BOOK 33% Reimbursement 

Highly Recognizable ABE 

• Including a highly recognizable ABE (i.e. 

Microsoft) in the same viewing plane drops Intel 

reimbursement to 33% 

• Additional Branding Elements (screen fills/logos/product 

shots) appearing in eligible advertisements must be 

clearly smaller than the Intel Inside Logos. 

Intel Brand Text mention 

• Intel Brand Text mention is required. 

• For all relevant config lists, Premium Intel Brand must be in 

first po sitio n 

• Same font/treatment as used in config list 


• Required in super feature bullet, body copy or in a 

message callout box 

• Intel messaging must relate to highest Premium Intel 

Brand listed in the config lists 

• No te: Dell will try to feature Intel m essaging in 

brand/editorial content, super feature bullet or message 

callout, but if unable to, Intel messaging will be present 

somewhere on the viewing plane 



• Note: the creative team has liberty to choose font 

color 







• Logo and offer (brand text mention/spec listing) must align 

• Messaging: should align with the system/family being messaged, but may possibly disconnect from the logo/c o nfigs. 

• 2 options: 

• Call out as “optional” or “upgrade” with a specific i3/i5/i7 messaging statement (up sell processor must be available in 

either the Hero system or one of the systems (configs) featured on the spread) 

• Example 1: Spread for the new Lati E (hero) family. In the hero area highlighting the new systems, one of the 

bullets will call out the great features of i7 (would call out as “optional” or “when you upgrade” since i5 is also 

offered). Then there are 4 configs on the page and they offer i5 and the logo would be an i5. 

• Use generic New Core messaging statement (a New Core processor must be available in either the Hero system or one of 

the systems (configs) featured on the spread) 

• Example 2: Spread for the new Lati E (hero) family. In the hero area highlighting the new systems, one of the 

24 Confidential bullets will call out the great features of the New Core Processors (generic) Then there are 4 c o nfigs on the 

page and they offer i5 and the logo would be an i5. 


• Must be placed within 2.5 in. width (5.08 cm.) x 

3 in. height (7.62 cm.) of the upper or lower 

right-hand corner of viewing plane 

• Intel logo must never be adjacent to the Dell 

lo go 

• For ads larger than 35 sq. in. (226 sq. cm.), use 

1.25 in. (3.18 cm .)-wide Locked Logo. 

• For ads equal to or smaller than 35 sq. in. (226 

sq. cm .), use 0.88 in. (2.24 cm .)-wide Locked 

Logo. 

Global Marketing Reference slide 7


Program (JMP) 

DIRECT MAIL 



DIRECT MAIL 

50% Reimbursement with no Highly Recognizable ABEs 

33% Reimbursement with inclusion of Highly Recognizable ABEs 

Six DM templates under the JMP global agreement : 

1. Double Fold: JMP 

2. Three fold brochure: JMP 

3. Dell Gram: JMP 

4. Lattice JMP 

5. Letter/Envelope: JMP 

6. Quick DM (Quick DM- APJ Only): JMP 




DIRECT MAIL DOUBLE FOLD 

Intel Presence: 

• “Hero(s)” system must feature Premium Intel Brand (Level A) 

• Less prominent systems can feature Standard Intel Brands (non Level A) 

• Intel messaging on each viewing plane that features systems 

• Dell/ Intel co rporate lo go lo ck- up 

• Intel Locked logo 

Dell/Intel Corporate Logo Lock-Up 

• For ads larger than 35 sq. in. (226 sq. cm.), Dell/Intel Corp logo 

should be 1.88 in. wide x 1.25 in. tall (4.78 cm. x 3.18 cm) 

• For ads equal to or smaller than 35 sq. in. (226 sq. cm.), use 0.88 in. 

(2.24 cm .)-tall lo go . 

Intel Brand Text Message 

• Hero offer with Premium Intel Brand and Intel Brand text mention 

• Intel messaging in super feature bullet or in a message callout box 

(space permitting; otherwise include messaging without box) 






• Font treatment of Intel messaging will not be smaller 

than the smallest font on the page (not including 

trademark acknowledgments, disclaimers or other legal 

birdseed). 


• Must be placed within 2.5 in. width (5.08 cm.) x 3 in. height (7.62 

cm.) of the upper or lower right-hand corner of viewing plane 


• For ads larger than 35 sq. in. (226 sq. cm.), use 1.25 in. (3.18 

cm .)-wide Locked Logo. 

• For ads equal to or smaller than 35 sq. in. (226 sq. cm.), use 0.88 

in. (2.24 cm .)-wide Locked Logo. 

Note: DM Double Fold has a total of five (5) eligible viewing planes 

BACK Cover Unfolded = 1 Viewing Plane 

BACK Cover (Outside 

Page 4) 

BACK (Mailing) Panel Folded Closed = 1 

Viewing Plane 

BACK Panel Folded Closed = 1 

Viewing Plane 


27 


Confidential • Core 2 Duo: SU9xxx; SU7xxx 



Reference slide 7



FRONT Cover (Outside Page1) 


• “Hero(s)” must feature Premium Intel Brand 

• Less prominent systems can feature Standard Intel Brands (non Level A) 

• Intel messaging on each viewing plane 



• Hero offer with Premium Intel Brand and Intel Brand text 

m e ntio n 

• Intel messaging in super feature bullet or in a message 

callout box (space permitting; otherwise include 

messaging without box) 



• Note: the creative team has liberty to choose font 

color 








• Must be placed within 2.5 in. width (5.08 cm.) x 3 in. height (7.62 cm.) 

of the upper or lower right-hand corner of viewing plane 


• For ads larger than 35 sq. in. (226 sq. cm .), use 1.25 in. (3.18 cm .)-wide 

Locked Logo. 


(2.24 cm .)-wide Locked Logo. 

FRONT Cover Unfolded = 1 Viewing Plane 








Reference slide 7




• Intel brand text mention (in config) 

• Intel messaging on each viewing plane 

• Intel Trademark acknowledgment 

INSIDE Spread (Left -Hand + Right -Hand page) = 1 Viewing Plane 

Inside Left- Hand page 2 (Option A) 


• Intel Brand text mention required in config list (in first position). 

• Intel messaging must be included on viewing plane 

EXAMPLE: 

• Can be featured below or under system (Option A) OR 

• Can featured in Flex Area (Option B) 

• Intel Brand text mention required on Intel viewing planes (50% total 

viewing planes). 




• Must appear on a background that adequately contrasts the 

messaging text 

• Font treatment of Intel messaging will not be smaller than the 

smallest font on the page (not including trademark 

acknowledgments, disclaimers or other legal birdseed). 

Inside Left- Hand page 2 (Option B) 


• Legal font size must be equivalent to that of Dell birdseed or 6 point, 

whichever is greater. 

Reference Slide 7 







• Intel brand messaging in copy 


• Premium Intel Brand locked logo 

INSIDE Spread (Left -Hand + Right -Hand page) = 1 Viewing Plane 

Inside Right Hand page 3 


• Premium Intel Brand text mention required in config list (in first 

po sitio n). 








• Font treatment of Intel messaging will not be smaller than 

the smallest font on the page (not including trademark 



• Must be placed within 2.5 in. width (5.08 cm.) x 3 in. height (7.62 cm.) of 

the upper or lower right-hand corner of viewing plane 


• For ads larger than 35 sq. in. (226 sq. cm.), use 1.25 in. (3.18 cm.)-wide 

Locked Logo. 

• For ads equal to or smaller than 35 sq. in. (226 sq. cm.), use 0.88 in. (2.24 







DIRECT MAIL THREE-FOLD BROCHURE 

Intel Presence 

• Premium Intel Brand locked processor logo 

on inside system spreads and front cover – 

(50% of the viewing planes need to be Intel 

compliant. The back cover can count as one 

of the viewing planes, but is optional if you 

have the 50% covered from the front and 

interior spreads) 

• Intel messaging on Front Cover 

• Intel Brand text mention required on Intel 

viewing planes (50% total viewing planes). 

Brand text mention must represent Premium 

Intel Brand 

• Intel trademark acknowledgment must be 

included in brochure 


• Intel messaging in super feature bullet or in 

a message callout box on Front Cover 

(space permitting; otherwise include 


• Intel Brand text mention required on Intel 

viewing planes (50% total viewing planes). 

• Intel text mention/messaging must be for 

Premium Intel Brand. 


typographical features (font typeface and 

treatment) as body copy 

• Note: the creative team has 

liberty to choose font color 

• Must appear on a background 

that adequately contrasts the 


• Font treatment of Intel messaging 

will not be smaller than the 

smallest font on the page (not 

including trademark 

acknowledgments, disclaimers or 

other legal birdseed). 

INSIDE Folding Flap 

(Note: INSIDE Folding Flap + INSIDE Far 

Left Panel = 1 Viewing Plane 

OUTSIDE BACK Cover = 

1 Viewing Plane 


OUTSIDE FRONT Cover = 

1 Viewing Plane 


• Must be placed within 2.5 in. width (5.08 

cm.) x 3 in. height (7.62 cm.) of the upper 

or lower right-hand corner of viewing 

plane 

• Intel logo must never be adjacent to the 


• For ads larger than 35 sq. in. (226 sq. cm.), 

use 1.25 in. (3.18 cm .)-wide Locked Logo. 

• For ads equal to or smaller than 35 sq. in. 

(226 sq. cm .), use 0.88 in. (2.24 cm .)-wide 

Locked Logo. 


Note: DM Three Fold Brochure has a total of five (5) eligible viewing planes 

OUTSIDE Unfolded = 1 Viewing Plane 



DIRECT MAIL THREE-FOLD BROCHURE 

INSIDE Far Left Panel 

(Note: INSIDE Folding Flap + INSIDE Far Left 

Panel = 1 Viewing Plane 

INSIDE Center Panel 

INSIDE Far Right Panel 


• Must be placed within 2.5 in. width 

(5.08 cm .) x 3 in. height (7.62 cm .) of 

the upper or lower right-hand 

corner of viewing plane 

• Intel logo must never be adjacent to 

the Dell lo go 

• For ads larger than 35 sq. in. (226 sq. 

cm .), use 1.25 in. (3.18 cm .)-wide 

Locked Logo. 

• For ads equal to or smaller than 35 

sq. in. (226 sq. cm .), use 0.88 in. 



• Intel Brand text mention required on 

Intel viewing planes (50 % to tal 

vie wing plane s). 

• Intel text mention/ must be for 

Premium Intel Brand. 

• Intel processor brand must be in 

first positio n in all re le vant c o nfig 

lists 


• Legal font size must be equivalent 

to that of Dell birdseed or 6 point, 



Note: 32 DM Confidential Three Fold Brochure has a total of five (5) eligible viewing planes 


INSIDE Unfolded = 1 Viewing Plane


DIRECT MAIL DELL GRAM 


FRONT Viewing Plane 






• Most prominent system (Hero) must be featured with 


• In the event there are multiple systems of equal prominence, 

more than 50% of the systems featured must be offered preinstalled 

with Premium Intel Brand. Premium Intel Brand text 

mention required in config list (in first position) 



(7.62 cm.) of the upper or lower right-hand corner of 

viewing plane 






Note: DM Dell Gram has a total of two (2) eligible viewing planes 



33 Confidential • Core 2 Duo: SU9xxx; SU7xxx 




DIRECT MAIL DELL GRAM 





• Intel Trademark Acknowledgment line 


• Intel brand text mention (in config, if present) 

• Most prominent system (Hero) must be featured with Premium 


• In the event there are multiple systems of equal prominence, more 

than 50% of the systems featured must be offered preinstalled 

with Premium Intel Brand. Premium Intel Brand text mention 

required in config list (in first position) 





















• Legal font size must be equivalent to that of Dell birdseed or 6 

point, whichever is greater. 


BACK Viewing Plane 


Note: DM Dell Gram has a total of two (2) eligible viewing planes 



DIRECT MAIL LATTICE 


FRONT Viewing Plane 


• Intel brand text mention in letter 









viewing plane 






Note: Lattice DM has a total of two (2) eligible viewing planes 




DIRECT MAIL LATTICE 








• Most prominent system (Hero) must be featured with Premium 






















• Legal font size must be equivalent to that of Dell birdseed or 6 

point, whichever is greater. 

BACK Viewing Plane 



Note: Lattice DM has a total of two (2) eligible viewing planes 



DIRECT MAIL ENVELOPE / MAILER BOX – JMP Reimbursement for 

Postage Only 

Intel Presence: NONE 

• Intel logo not required on OE. Intel does not have 

branding requirements for envelopes, and Intel does not 

reimburse for the production 

• OEs may not include an Intel CPU competitor (example: 

AMD), or contain a brand or logo that is confusingly similar 

to an Intel CPU competitor’s brand, logo, trademark or image 

• For postage reimbursement, OE contents must meet Intel 

compliance guidelines as stated in this document 

Envelope FRONT Envelope BACK 




DIRECT MAIL LETTER 

If letter is mailed with additional DM components, then all 

components must meet Intel compliance guidelines as stated in 

this document 


• Intel Standard processor badge (0.75 Inches (1.91 cm) wide by 

0 .5625 Inc he s (1.43 c m ) tall). 


(7.62 cm.) of the upper or lower right-hand corner of viewing 

plane 

• Intel standard processor badge must never be adjacent to the 


• Standard processor badge must represent a Premium Intel 

Brand only (no Celeron, Pentium , Atom or Centrino) 

• NOTE: Effective July 1, 2010, only Ultra Low Voltage (ULV) 

series of Intel Core 2 Duo and Intel Core 2 Solo will be 

eligible for reimbursement. Eligible ULV processor number 

must be included in advert. 



Intel Brand Text mention 

• Intel Brand Text mention is required and must 

represent a Premium Intel Brand 

Note: DM letters equal one (1) eligible viewing plane 




DIRECT MAIL QUICK DM (JMP) 

Intel Presence 

• Hero offer with Premium Intel Brand 

(brand text mention) in config 

• Intel messaging above the processor logo 



• Intel messaging in super feature bullet or in 

a message callout box above Intel logo 











• Font treatment of Intel 

m essaging will not be sm aller 

than the smallest font on the 

page (not including trademark 

acknowledgments, disclaimers or 

other legal birdseed). 


• Premium Intel processor brand must be in 

first positio n in all re le vant c o nfig lists 

QUICK DM is for use in APJ ONLY 

Premium Intel Brand Locked Logo 


cm.) x 3 in. height (7.62 cm.) of the upper 

or lower right-hand corner of viewing 

plane 

• Intel logo must never be adjacent to the 


• For ads larger than 35 sq. in. (226 sq. cm .), 

use 1.25 in. (3.18 cm .)-wide Locked Logo. 

• For ads equal to or smaller than 35 sq. in. 

(226 sq. cm .), use 0.88 in. (2.24 cm .)-wide 

Locked Logo. 


will be eligible for reimbursement. Eligible ULV processor number must be included in advert. 


39 Confidential • Core 2 Solo: SU3xxx 




DIRECT MAIL QUICK DM (JMP) 


• Intel Standard processor badge (0.75 

Inches (1.91 cm) wide by 0.5625 Inches 

(1.43 c m ) tall). 


cm.) x 3 in. height (7.62 cm.) of the 

upper or lower right-hand corner of 

vie wing plane 

• Intel standard processor badge must 

never be adjacent to the Dell logo 

• Standard processor badge must 

represent a Premium Intel Brand only 

(no Celeron, Pentium , Atom or 

Centrino) 

QUICK DM is for use in APJ ONLY 


• Intel messaging in super feature bullet or 

in a message callout box above Intel logo 











• Font treatment of Intel 

m essaging will not be sm aller 

than the smallest font on the 

page (not including trademark 

acknowledgments, disclaimers 

or other legal birdseed). 


• Premium Intel processor brand must be in 

first positio n in all re le vant c o nfig lists 



• NOTE: Effective July 1, 2010, only Ultra Low Voltage (ULV) series of Intel Core 2 Duo and Intel Core 2 Solo will 

be eligible for reimbursement. Eligible ULV processor number must be included in advert. 





Program (JMP) 

PRINT 

(Magazine, Free Standing Insert, 

National Press Insert, Postal 

Walks, Fax) 



MAGAZINE TYOP Consideration (JMP – 50%) 

TYOP CONSIDERATION AD 


• Intel messaging integrated into body copy 


• Intel trademark Acknowledgment line 


• Intel messaging in body copy 

• Intel messaging must be for Premium Intel Brand. 


typeface, font size, and treatment) as body copy 





• Must be placed within 2.5 in. width (5.08 cm.) x 3 in. height (7.62 cm.) of the 

upper or lower right-hand corner of viewing plane 


• For ads larger than 35 sq. in. (226 sq. cm.), use 1.25 in. (3.18 cm.)-wide Locked 

Logo. 




• Legal font size must be equivalent to that of Dell birdseed or 6 point, whichever 

is greater. 

• Can use brand specific trademark acknowledgment for ads that only feature one 

Intel brand 


42 Confidential will be eligible for reimbursement. Eligible ULV processor number must be included in advert. 





MAGAZINE Solutions/Services (JMP – 50 %) 


• Intel messaging integrated into body copy 




• Intel messaging in body copy 











• For ads larger than 35 sq. in. (226 sq. cm.), use 1.25 in. (3.18 cm.)-wide Locked 

Logo. 




• Legal font size must be equivalent to that of Dell birdseed or 6 point, whichever 

is greater. 

• Can use brand specific trademark acknowledgment for ads that only feature one 

Intel brand 







Free Standing Insert (FSI), National Press Insert (NPI), Postal Walks (PW) 

RECOMMENDATION: Only run under JMP if Highly Recognizable Brand 

is included. Otherwise run under IIP Classic 

33% Reimbursement – JMP 

• Same requirements as 50% reimbursement, but Additional Branding Elements [ both Highly and non- highly recognizable (1 – 100 and o ve r) 

can be included 

• Including a highly recognizable ABE plus non-highly recognizable branding elements on same viewing plane as Intel drops 

reimbursement to 0% 

• FSI may include unlimited non- highly recognizable (21 – 100 and over) ABE (logos/screen fills/ product shots) on non- Intel viewing planes 

• Additional Branding Elements (screen fills/logos/product shots) appearing in eligible advertisements must be clearly smaller than the Intel 

Inside Logos. 





FSI / Postal Walks 33% Reimbursement 

RECOMMENDATION: Only run under JMP if Highly Recognizable Brand 

is included. Otherwise run under IIP Classic 


• Intel brand messaging 


• Premium Intel Brand locked logo (required on FC) 







• Intel messaging in super feature bullet or in a message callout 

box 



typographical features (font typeface, font size, 

and treatment) as body copy 








vie wing plane 


• For ads larger than 35 sq. in. (226 sq. cm .), use 1.25 in. (3.18 





• Legal font size must be equivalent to that of Dell birdseed 

or 6 point, whichever is greater. 

BACK Cover 

FRONT Co ver 








FSI / Postal Walks 33% Reimbursement 

RECOMMENDATION: Only run under JMP 

if Highly Recognizable Brand is included. 

Otherwise run under IIP Classic 


• Intel brand messaging (on each page) 

• Intel brand text mention (in config, if eligible 

• Premium Intel Brand locked logo (on each FSI page) 






• Intel messaging in super feature bullet or in a message callout 

box 



features (font typeface, font size, and treatment) as 

body copy 







(7.62 cm.) of the upper or lower right-hand corner of viewing 

plane 


• For ads larger than 35 sq. in. (226 sq. cm .), use 1.25 in. (3.18 





ADDITIONAL BRANDING ELEMENTS 

• All Additional Branding Elements (screen fills/logos/product shots) appearing in eligible advertisements must be clearly 

smaller than the Intel Inside Logos. 

Highly Recognizable ABE 

• Including a highly recognizable ABE (i.e. Microsoft) in FSI (regardless of viewing plane) drops Intel reimbursement to 33%. 

• Including a highly recognizable ABE plus non- highly recognizable branding elements on same viewing plane as Intel 

drops reimbursement to 0% 

Non-Highly Recognizable ABE 

• FSI may include unlimited non-highly recognizable (21 – 100 and over) ABE (logos/screen fills/ product shots) on non-Intel 

viewing planes 

• NOTE: Effective July 1, 2010, only Ultra Low Voltage (ULV) series of Intel Core 2 Duo and Intel Core 2 Solo will be eligible 

46 

for reimbursement. Eligible ULV processor number must be included in advert. 

Confidential 





FAX (JMP – 50%) 

RECOMMENDATION 



• Intel messaging 





• Most prominent system (Hero) must be featured with Premium Intel Brand 


• Intel messaging in body copy , super feature bullet or messaging box 











• For ads larger than 35 sq. in. (226 sq. cm .), use 1.25 in. (3.18 cm .)-wide 

Locked Logo. 




• Legal font size must be equivalent to that of Dell birdseed or 6 point, 


• Can use brand specific trademark acknowledgment for ads that only feature 

one Intel brand 

NOTE: Fax not eligible media activity under IIP Classic 







Appendix 



GLOSSARY OF TERMS 

Above The Fold: the area of a Web page that is visible without scrolling when viewed at a screen resolution of 1024 X 768 Pixels 

Ad Destination Page (AD P) or Landing Page: the Web page to which a Licensee’s Online advertisement links to 

Additional Branding Elements: third- party logos, screenshots (with or without logos), cartoon characters, and any other third- party- owned 

trademarked images that might be used in Licensee or Agent advertising or on Licensee systems. 

*Exclusions from this definition are Hybrid Logos; financial, bank, or payment vehicle logos such as VISA *, MasterCard*, and 

American Express*; and government program, Intel- approved industry standard, and Distribution Channel Logos. 

Brand Reimbursement Roadmap: a document provided by the Intel Inside Program that sets forth which Intel Brands will receive which level 

of reimbursement 

Computer Products (eligible) and non-Computer Products (not eligible): 

Computer Product is a PC, mobile or desktop device, workstation, server, or supercomputer system that is a primary executor of end- user or 

generalpurpose application software and that contains all of the following components: a motherboard populated with a microprocessor, 

working BIOS , chassis, keyboard/input device controller, hard drive or permanent local storage capability, and power supply. Generalpurpose 

server blades and networked storage systems such as Network Attached Storage (NAS ) or Storage Area Network (SAN ) systems are 

also considered Computer Products and are eligible for Program reimbursement. Other dedicated- use systems—including, but not limited to, 

a manufacturing control system, server appliance, non- networked storage device/system, or ATM machine—are not considered Computer 

Products. Intel will determine if the system advertised meets the spirit and intent of the foregoing definition. 

Highly recognizable: Additional Branding Elements that belong to brands ranked 1- 20 on Interbrand's annual Best Global Brands list at 

http://www.interbrand.com/best_global_brands.aspx 

Locked Logo: an Intel- provided asset that combines a specific Brand Logo with a message and/or Intel processor rating 

Non-Highly recognizable: Additional Branding Elements that belong to brands ranked 21- 100 and over on Interbrand's annual Best Global 

Brands list at http://www.interbrand.com/best_global_brands.aspx 

Premium Intel Brand: an Intel Brand designated by the Brand Reimbursement Roadmap as a Premium Intel Brand; eligible for 50% 

reimbursement 

Source: Intel Inside Program Track 1 Terms and Conditions (Effective April 1, 2010) 




GLOSSARY OF TERMS 

Standard Badge Logo: Intel Logos that are not Locked Logos 

Standard Intel Brands: Intel Brands labeled as Standard Intel Brands on the Brand Reimbursement Roadmap; eligible for 25% 

reimbursement 

Viewing Plane: the maximum number of pages, panels, or screens in a particular advertisement placed by an Agent or a Licensee 

that can be viewed at one time, such as a page, spread, gatefold, foldout, monitor screen, or bus panel. An advertisement may have 

multiple Viewing Planes. A Viewing Plane may have one or more pages. A Viewing Plane only containing QLPs based on Intel Brands 

not on the Reimbursement Roadmap (“off- roadmap Brands”) is not eligible for reimbursement. A Viewing Plane containing a Non 

Qualifying Products and/or competitive graphics logos is not eligible. When submitting the ad information into IION, be sure to 

enter the number of eligible and total pages (not the number of eligible and total viewing planes). This will ensure accurate 

prorating for reimbursement. 

Source: Intel Inside Program Track 1 Terms and Conditions (Effective April 1, 2010) 




EXAMPLE OF PROMINENCE 

Example #1: 

MULTIPLE SYSTEMS ON A VIEWING PLANE 

■ 

■ 

EXAMPLE # 1: If there are multiple systems/configs on 

a viewing plane and one is bigger in prominence than 

the others, then the biggest config needs to be a 

Level A processor 

EXAMPLE # 2: If there are multiple systems/configs on 

a viewing plane, but they are all equal in size, then the 

Level A(s) need to be more prominent. So if there are 

3 systems, 2 would need to be Level A, if 2 systems 

are features, then both would need to be Level A or 

you can make one “bigger” than the other. 

SINGLE SYSTEM ON A VIEWING PLANE 

■ EXAMPLE # 3: If there is only 1 systems/ configs on a 

viewing plane, then it must be a Level A processor 

Example #2: 

Needs to be a 

Level A Processor 

At least 2 of the 3 

configs need to 

be Level A 

Processors (since 

they are equal in 

size 

Example #3: 

Needs to be a 

Level A Processor 




ADDITIONAL BRANDING ELEMENTS 

Interbrand Best Global Brands 2009 Rankings: Highly Recognizable Brands Ranked 01-20 




LOGO EXAMPLES 

LOCKED PROCESSOR LOGO 

UNLOCKED OR STANDARD PROCESSOR LOGO 

Dell | Intel Logo 




Revision History 

Revision Description Modified By Date 

v7 

Slide 4: Noted month of April is transition period for all media vehicles to adhere to new 

guidelines (per meeting on 03/24/10) 

Slide 12: ADP requirements updated to align with Consumer (necessary for shared Search 

creative) 

Slide 14: Search updated per Sara Adler (Dell) – creative will include “…w/…” 

Slides 19, 22, 23: Updated catalog logo/text mention/messaging requirement per email from 

Candace Ortiz (Dell) on 03/24/10 

Slide 36: Update ABE requirements for OE (per presentation on 03/24/10) 

Slide 43 & 45: FSI updated per Shawn Holmes (Intel) presentation on 03/24/10—Highly + 

Non Highly recognizable ABE cannot be on the same viewing plane as Intel 

fo r FSI. 

Rena Garcia March 29, 2010 

v8 

v9 


Slide 4: Added Channel, CRM and Affiliate programs are not part of the SMB Global JMP 

agreement 

Slide 8, 9, 10, 11: Updated with “Intel brand text mention (i.e. Intel Core 

2 Duo processor) required on the last rotation (or frame) of banner 

animation,” per Shawn Holmes (Intel) 

Slide 12: Updated with following language: “Intel tile may be supplied by Intel or pulled 

from Intel Syndication Resource Center or it may be a 90 pixel ADP logo (per 

IIP guidelines),” per Shawn Holmes (Intel) 

Slide 14: Added the following language: CSMB and SMB specific search creative does 

not need to include properly placed registered trademark (®) or trademark 

symbols () 

Rena Garcia April 07, 2010 

Rena Garcia April 13, 2010 



Revision History 

Revision Description Modified By Date 

v10 Slide 7: added new JMP/IIP rules effective 01 July 2010 

Rena Garcia June 08, 2010 

Slide 8: updated with ULV information for C2D and Core 2 Solo. And updated exception 

for online banner logo usage (per Shawn Holmes) 

Slide 14: updated with CSMB shared keyword claiming information 20/80 split across 

SMB and Consumer. Verbiage taken from approved Consumer/SMB JMP 

SOWs.

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