Dell Intel Global Agreement Style Guide - Tradedoubler

Dell-Intel Run-The-Business JMP Global Agreement FY2011
DIRECT MAIL DOUBLE FOLD
Intel Presence:
• Intel brand messaging in copy
• Intel brand text mention (in config)
• Premium Intel Brand locked logo
INSIDE Spread (Left -Hand + Right -Hand page) = 1 Viewing Plane
Inside Right Hand page 3
Intel Messaging/Brand Text Mention
• Premium Intel Brand text mention required in config list (in first
po sitio n).
• Intel messaging in super feature bullet or in a message call- out box
(space permitting; otherwise include messaging without box)
• Intel messaging must have the same typographical features (font
typeface and treatment) as body copy
• Note: the creative team has liberty to choose font color
• Must appear on a background that adequately contrasts the
messaging text
• Font treatment of Intel messaging will not be smaller than
the smallest font on the page (not including trademark
acknowledgments, disclaimers or other legal birdseed).
Intel Locked Logo
• Must be placed within 2.5 in. width (5.08 cm.) x 3 in. height (7.62 cm.) of
the upper or lower right-hand corner of viewing plane
• Intel logo must never be adjacent to the Dell logo
• For ads larger than 35 sq. in. (226 sq. cm.), use 1.25 in. (3.18 cm.)-wide
Locked Logo.
• For ads equal to or smaller than 35 sq. in. (226 sq. cm.), use 0.88 in. (2.24
cm .)-wide Locked Logo.
Note: DM Double Fold has a total of five (5) eligible viewing planes
Reference Slide 7
30 Confidential
Global Marketing