Dell Intel Global Agreement Style Guide - Tradedoubler
Dell Intel Global Agreement Style Guide - Tradedoubler
Dell Intel Global Agreement Style Guide - Tradedoubler
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<strong>Dell</strong>-<strong>Intel</strong> Run-The-Business JMP <strong>Global</strong> <strong>Agreement</strong> FY2011<br />
EMAIL – 50% Reimbursement with no Highly Recognizable ABEs<br />
33% Reimbursement with inclusion of Highly Recognizable ABEs<br />
<strong>Intel</strong> Messaging/Brand Text Mention<br />
• Most prominent “Hero(s)” (in size) needs to feature<br />
Premium <strong>Intel</strong> Brand<br />
• If multiple Hero(s) are of equal size, at least one needs to<br />
be with Premium <strong>Intel</strong> Brand<br />
• For multiple “Heroes” only one needs to include<br />
Premium <strong>Intel</strong> Brand and brand text mention must<br />
be featured in bold font<br />
• Email must include <strong>Intel</strong> messaging (provided by <strong>Intel</strong>)<br />
• <strong>Intel</strong> will provide messaging content and<br />
Premium <strong>Intel</strong> Brand standard badge logo (80 x<br />
60 pixels) but <strong>Dell</strong> will produce material to fit the<br />
global creative guidelines of <strong>Dell</strong>.<br />
• <strong>Intel</strong> messaging may be placed in either body<br />
copy paragraph, bullet or messaging box<br />
• <strong>Intel</strong> messaging must have the same<br />
typographical features (font typeface, font size,<br />
and treatment) as body copy<br />
• Note: the creative team has liberty to<br />
choose font color<br />
• Must appear on a background that<br />
adequately contrasts the messaging text<br />
Premium <strong>Intel</strong> Brand standard badge logo<br />
• Dimensions must always be 80 x 60 pixels<br />
• <strong>Intel</strong> logo must never be adjacent to the <strong>Dell</strong> logo<br />
<strong>Intel</strong> Trademark Acknowledgment<br />
• Legal font size must be equivalent to that of <strong>Dell</strong> birdseed<br />
or 6 point, whichever is greater.<br />
• NOTE: Effective July 1, 2010, only Ultra Low Voltage (ULV)<br />
series of <strong>Intel</strong> Core 2 Duo and <strong>Intel</strong> Core 2 Solo will be<br />
eligible for reimbursement. Eligible ULV processor<br />
number must be included in advert.<br />
• Core 2 Duo: SU9xxx; SU7xxx<br />
18<br />
• Core Confidential 2 Solo: SU3xxx<br />
<strong>Global</strong> Marketing
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