Findings show that recent events have had a - Ministry of Civil ...

More documents

Recommendations

Info

Putting the survey into context… Before interpreting research results it is useful to consider the context, or events that occurred, prior to fieldwork (16 May to 12 June 2011). Factors that may have influenced the results include: • Earthquakes (September and February) and aftershocks in Christchurch, and continued media coverage (fieldwork was completed before June 13 quakes) • March Get Ready Get Thru TV advertising was cancelled following February earthquake • Volcanic eruptions in Chile (June) and Iceland (May) • Tornado in Albany (May) • Floods in Mississippi (May) • Earthquake and tsunami in Japan (March) • Cyclone Yasi hit northern Queensland (February) • Floods in Queensland (December/January) • Pike River Mine disaster (November) © Colmar Brunton 2011 10
There is greater awareness of potential earthquakes and storms this year. Possible disasters in your lifetime (53) Awareness of tsunami increased in 2010, and has remained high this year relative to 2009. (53) 1% of respondents mentioned mining disasters this year. This has not been mentioned previously. Mentions of mining disasters were highest on the West Coast (3%). (5) Q1 First I’d like to ask about the types of major disasters that could happen in New Zealand. What types of disasters can you think of that could happen in New Zealand in your lifetime? Base: All Respondents: Benchmark (n= 1001), 2007 (n= 1000), 2008 (n= 1016), 2009 (n=1000), 2010 (n=1000), 2011 (n=1164). Note: Only the top ten disasters for 2011 are shown. © Colmar Brunton 2011 11
Page 1 and 2: July 2011 © Colmar Brunton 2011 1
Page 3 and 4: How the survey was carried out •
Page 5 and 6: Executive summary (continued) • P
Page 7 and 8: Executive summary (continued) The a
Page 9: © Colmar Brunton 2011 9
Page 13 and 14: © Colmar Brunton 2011 13
Page 15 and 16: We expect to rely more on our local
Page 17 and 18: People are more likely to say it’
Page 19 and 20: 60% say they have taken steps to pr
Page 21 and 22: The Christchurch earthquakes were t
Page 23 and 24: Taken steps to prepare as a result
Page 27 and 28: 84% have emergency survival items.
Page 29 and 30: Nearly two thirds (63%) have a plan
Page 31 and 32: How prepared is New Zealand? Have a
Page 33 and 34: Nearly one fifth (18%) are fully pr
Page 35 and 36: How prepared is New Zealand (when a
Page 37 and 38: Most at risk when disaster strikes
Page 41 and 42: Where seen/heard or read disaster a
Page 45 and 46: 81% who have seen the ads have done
Page 47 and 48: Awareness of the getthru.govt.nz we
Page 51 and 52: Actions to take during and after an
Page 55 and 56: Conclusions (continued) • Awarene
Page 59 and 60: Benchmark 2007 2008 2009 2010 2011
Page 61 and 62:
Benchmark 2007 2008 2009 2010 2011
Page 63 and 64:
Benchmark 2007 2008 2009 Fully prep
Page 65 and 66:
Benchmark 2007 2008 2009 2010 2011
Page 67 and 68:
Page 69 and 70:
Fully prepared Prepared at home Ben
Page 71 and 72:
Page 73 and 74:
Fully prepared Prepared at home Ben
Page 75 and 76:
Fully prepared Benchmark 2007 2008
Page 77 and 78:
Benchmark 2007 2008 2009 2010 2011
Page 79 and 80:
Fully prepared Prepared at home Has
Page 81 and 82:
Disaster Awareness • Residents fr
Page 83 and 84:
Disaster awareness • Otago reside
Page 85:
Disaster awareness • Southland re
show all

Findings show that recent events have had a - Ministry of Civil ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?