Findings show that recent events have had a - Ministry of Civil ...

Advertising and information
• Advertising about preparing for a disaster is less likely than average to have been seen in newspapers
(20%, cf. 33% national average).
• Auckland residents are also less likely than average to state that they saw or heard non-advertising
information about disasters through local or community newspapers (4%, cf. 8% national average).
• Aucklanders who have seen the Civil Defence TV advertising are more likely than average to have
taken some action as a result (87%, cf. 81% of all those who have seen the ads).
Disaster awareness
• Aucklanders are more likely than average to agree that there will always be adequate warning
before a disaster strikes (35%, cf. 28% national average).
• Aucklanders are more likely than average to say that hospitals will be there to help following a
disaster (71%, cf. 64% national average).
• Aucklanders are more likely than average to say that gas (85%, cf. 78% national average) and water
services (98%, cf. 89% national average) could be disrupted following a disaster.
• Aucklanders are less likely than average to say that a flood could happen in their lifetime (47%, cf.
57% national average). They are more likely than average to say that a volcanic eruption (66%, cf.
51% national average) or a hurricane, cyclone or storm (60%, cf. 53% national average) could
happen in their lifetime.
Sample size = 280
Source: Survey call data (total number of interviews =
1,000)
© Colmar Brunton 2011 60