Findings show that recent events have had a - Ministry of Civil ...

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The tagline has become more familiar throughout the campaign. Prompted recall of Get Ready Get Thru tagline Half of those surveyed (49%) recall the tagline (47%) The tagline is particularly familiar to young people aged 15 to 19 (67%), and less familiar to older people aged 50 years or over (33%). Q21. Before I mentioned it earlier, had you previously heard of the tag line “Get Ready, Get Thru”? Base: All Respondents: 2007 (n= 1000), 2008 (n= 1016), 2009 (n=1000) 2010 (n=1000), 2011 (n=1164) © Colmar Brunton 2011 46
Awareness of the getthru.govt.nz website is maintained at 40%. Prompted recall of getthru.govt.nz Awareness of the website is lower among: •Those who have not taken steps to prepare in the last 12 months (33%, cf. 45% who have) •Those who believe preparedness for a disaster is less than very important (34%, cf. 43% who believe it is very important) •Those who live in small towns or on farms (32%, cf. 43% of others). •Those aged 50 years or over (27%, cf. 47% of those under 50) •Those with a HH income under $40k (34%, cf. 41% of others) •Those who have been living in NZ for 3 years or less (15%, cf. 40% of others) Q22 And had you also previously heard of the website ‘getthru.govt.nz’? Base: All Respondents: 2007 (n= 1000), 2008 (n= 1016), 2009 (n=1000), 2010 (n=1000), 2011 (n=1164). © Colmar Brunton 2011 47
Page 1 and 2: July 2011 © Colmar Brunton 2011 1
Page 3 and 4: How the survey was carried out •
Page 5 and 6: Executive summary (continued) • P
Page 7 and 8: Executive summary (continued) The a
Page 9 and 10: © Colmar Brunton 2011 9
Page 11 and 12: There is greater awareness of poten
Page 15 and 16: We expect to rely more on our local
Page 17 and 18: People are more likely to say it’
Page 19 and 20: 60% say they have taken steps to pr
Page 21 and 22: The Christchurch earthquakes were t
Page 23 and 24: Taken steps to prepare as a result
Page 27 and 28: 84% have emergency survival items.
Page 29 and 30: Nearly two thirds (63%) have a plan
Page 31 and 32: How prepared is New Zealand? Have a
Page 33 and 34: Nearly one fifth (18%) are fully pr
Page 35 and 36: How prepared is New Zealand (when a
Page 37 and 38: Most at risk when disaster strikes
Page 41 and 42: Where seen/heard or read disaster a
Page 45: 81% who have seen the ads have done
Page 51 and 52: Actions to take during and after an
Page 55 and 56: Conclusions (continued) • Awarene
Page 59 and 60: Benchmark 2007 2008 2009 2010 2011
Page 63 and 64: Benchmark 2007 2008 2009 Fully prep
Page 69 and 70: Fully prepared Prepared at home Ben
Page 73 and 74: Fully prepared Prepared at home Ben
Page 75 and 76: Fully prepared Benchmark 2007 2008
Page 79 and 80: Fully prepared Prepared at home Has
Page 81 and 82: Disaster Awareness • Residents fr
Page 83 and 84: Disaster awareness • Otago reside
Page 85: Disaster awareness • Southland re

Findings show that recent events have had a - Ministry of Civil ...

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