Findings show that recent events have had a - Ministry of Civil ...

Preparedness (continued)
• West Coast residents are more likely than average to say that being prepared for a disaster is very
important (81%, cf. 63% national average).
• They are also more likely to say that they are quite well or very well prepared for a disaster (84%, cf. 60%
national average).
• West Coast residents are more likely than average to say that to prepare for a disaster, households should
maintain food and water supplies (73%, cf. 58% national average) and have an emergency supply of
essential items (92%, cf. 77% national average).
• A higher than average proportion of West Coast residents have taken steps to prepare for a disaster in
the past twelve months (78%, cf. 60% national average).
• Of those who were prompted to prepare due to the Christchurch earthquakes, a higher than average
proportion of West Coast residents say that they were prompted to check/update emergency supplies as
a result (55%, cf. 25% national average).
Advertising and information
• West Coast residents are more likely than average to have seen advertising about preparing for a
disaster in the newspapers (49%, cf. 33% national average).
• After seeing the Civil Defence TV ads, West Coast residents are more likely than average to have visited
the Get Ready Get Thru website (27%, cf. 14% national average).
• West Coast residents are more likely than average to have heard of the ‘Get Ready Get Thru’ tagline
(66%, cf. 49% national average).
Sample size = 66
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