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Advertising and information • Taranaki residents who have seen or heard advertising about preparing for a disaster are more likely than average to say that the ads are trying to tell them how to prepare/what to do when a disaster strikes (35%, cf. 13% national average), and to be aware of what could happen (24%, cf. 12% national average). • A higher than average proportion of Taranaki residents have not seen the Civil Defence television advertising (47%, cf. 33% national average). Disaster awareness • Taranaki residents are more likely than average to say that a volcanic eruption is a disaster that could occur in New Zealand in their lifetime (81%, cf. 51% national average). • Taranaki residents are less likely than average to say that access to medical and health services could be disrupted following a disaster (74%, cf. 88% national average). • Taranaki residents are less likely than average to agree that land line telephone (82%, cf. 92% national average), sewerage (79%, cf. 88% national average) and medical and health services (74%, cf. 88% national average) could be disrupted following a disaster. • Taranaki residents are more likely than average to say that in the event of a tsunami, people should move inland (32%, cf. 19% national average). Sample size = 65 © Colmar Brunton 2011 70
Benchmark 2007 2008 2009 Fully prepared Prepared at home Has a plan Has survival items 6% 28% 52% 85% 16% 34% 63% 97% 16% 30% 55% 76% 15% 33% 65% 94% 2010 7% 22% 50% 82% 2011 20% 36% 67% 80% Preparedness • The proportion of Manawatu residents who are fully prepared has increased this year (from 7% to 20%). • Two thirds of Manawatu residents have an emergency plan for their household (67%). • Manawatu residents are less likely than average to say that to prepare for a disaster, households should have an emergency supply of essential items (63%, cf. 77% national average) or talk with family and friends (3%, cf. 11% national average). They are more likely than average to say you should view Civil Defence advice (13%, cf. 6% national average). Advertising and information • Manawatu residents are less likely than average to say that they have seen, heard or read advertising about preparing for a disaster (47%, cf. 60% national average). • Almost seven in ten (69%) of Manawatu residents have seen the Civil Defence advertising. • Manawatu residents are less likely than average to say that as a result of seeing the ads, they have thought about preparing for disasters (41%, cf. 62% of all who have seen the ads), or talked about it with family and friends (36%, cf. 60% of all who have seen the ads). They are more likely than average to say that they have done nothing as a result of seeing the ads (38%, cf. 19% of all who have seen the ads). Sample size = 64 © Colmar Brunton 2011 71
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July 2011 © Colmar Brunton 2011 1
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How the survey was carried out •
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Executive summary (continued) • P
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Executive summary (continued) The a
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© Colmar Brunton 2011 9
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There is greater awareness of poten
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© Colmar Brunton 2011 13
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We expect to rely more on our local
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People are more likely to say it’
Page 19 and 20: 60% say they have taken steps to pr
Page 21 and 22: The Christchurch earthquakes were t
Page 23 and 24: Taken steps to prepare as a result
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Page 27 and 28: 84% have emergency survival items.
Page 29 and 30: Nearly two thirds (63%) have a plan
Page 31 and 32: How prepared is New Zealand? Have a
Page 33 and 34: Nearly one fifth (18%) are fully pr
Page 35 and 36: How prepared is New Zealand (when a
Page 37 and 38: Most at risk when disaster strikes
Page 41 and 42: Where seen/heard or read disaster a
Page 45 and 46: 81% who have seen the ads have done
Page 47 and 48: Awareness of the getthru.govt.nz we
Page 51 and 52: Actions to take during and after an
Page 55 and 56: Conclusions (continued) • Awarene
Page 59 and 60: Benchmark 2007 2008 2009 2010 2011
Page 63 and 64: Benchmark 2007 2008 2009 Fully prep
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Page 69: Fully prepared Prepared at home Ben
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Page 75 and 76: Fully prepared Benchmark 2007 2008
Page 79 and 80: Fully prepared Prepared at home Has
Page 81 and 82: Disaster Awareness • Residents fr
Page 83 and 84: Disaster awareness • Otago reside
Page 85: Disaster awareness • Southland re
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Findings show that recent events have had a - Ministry of Civil ...

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