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Advertising and information • Nelson/Marlborough residents are more likely than average to say they have seen general advertising about preparing for a disaster in newspapers (57%, cf. 33% national average) and magazines (10%, cf. 2% national average). • Nelson/Marlborough residents who have seen or heard advertising about preparing for a disaster are more likely than average to say that the ads are telling them to be aware of what could happen (23%, cf. 12% national average) and that they might not be where they think they will be (12%, cf. 3% national average). • Nelson/Marlborough residents are more likely than average to say they have seen non-advertising information about disasters in the media/news (unspecific)(7%, cf. 2% national average). Disaster awareness • Nelson/Marlborough residents are less likely than average to say that a volcanic eruption (35%, cf. 51% national average) or a hurricane, cyclone, or storm (40%, cf. 53% national average) is a disaster that could happen in their lifetime. • In the event of an earthquake, Nelson/Marlborough residents are more likely than average to say that people should implement a survival plan (10%, cf. 4% national average) and stay indoors (15, cf. 7% national average). Sample size = 65 © Colmar Brunton 2011 78
Fully prepared Prepared at home Has a plan Has survival items 2011 24% 53% 79% 93% *Note, there are no comparative figures provided as this year the West Coast was analysed as a separate region, while in previous years it was combined with Canterbury. Preparedness • Residents from the West Coast are more likely than average to be prepared at home (53%, cf. 32% national average). • Preparedness levels in the West Coast are significantly higher than average in the following preparedness diagnostics: Sample size = 66 • You have a good understanding of the types of disasters that could occur in New Zealand, and the chances of them occurring (96%, cf. 82% national average) • You have a good understanding of what the effects would be if a disaster struck in your area (96%, cf. 84% national average) • You are familiar with the Civil Defence information in the Yellow Pages (80%, cf. 67% national average) • You have an emergency survival plan for your household (79%, cf. 63% national average) • You have stored at least 3 litres of water per person for 3 days for each member in your household (71%, cf. 53% national average) • You have the necessary emergency items needed to survive a disaster (93%, cf. 84% national average) • You regularly update your emergency survival items (83%, cf. 56% national average). © Colmar Brunton 2011 79
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July 2011 © Colmar Brunton 2011 1
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How the survey was carried out •
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Executive summary (continued) • P
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Executive summary (continued) The a
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© Colmar Brunton 2011 9
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There is greater awareness of poten
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We expect to rely more on our local
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People are more likely to say it’
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60% say they have taken steps to pr
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The Christchurch earthquakes were t
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Taken steps to prepare as a result
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Page 27 and 28: 84% have emergency survival items.
Page 29 and 30: Nearly two thirds (63%) have a plan
Page 31 and 32: How prepared is New Zealand? Have a
Page 33 and 34: Nearly one fifth (18%) are fully pr
Page 35 and 36: How prepared is New Zealand (when a
Page 37 and 38: Most at risk when disaster strikes
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Page 41 and 42: Where seen/heard or read disaster a
Page 45 and 46: 81% who have seen the ads have done
Page 47 and 48: Awareness of the getthru.govt.nz we
Page 51 and 52: Actions to take during and after an
Page 55 and 56: Conclusions (continued) • Awarene
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Page 63 and 64: Benchmark 2007 2008 2009 Fully prep
Page 69 and 70: Fully prepared Prepared at home Ben
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