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Findings show that recent events have had a - Ministry of Civil ...

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There <strong>have</strong> been increases in nonadvertising<br />

preparedness messages<br />

from a range <strong>of</strong> sources.<br />

Sources <strong>of</strong> non-advertising preparedness messages<br />

(31)<br />

(17)<br />

(7)<br />

As may be expected given <strong>recent</strong><br />

<strong>events</strong>, there <strong>have</strong> been significant<br />

increases in non-advertising<br />

preparedness messages this year on<br />

TV, in newspapers, over the radio, on<br />

the internet, and through word <strong>of</strong><br />

mouth.<br />

(4)<br />

Q22a Other than in any advertising, where else <strong>have</strong> you seen or heard other messages or information about disasters? Base:<br />

All Respondents, 2009 (n = 1000), 2010 (n=1000), 2011 (n=1164) Note: Statements 2% and below not <strong>show</strong>n. © Colmar Brunton 2011 12

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