Findings show that recent events have had a - Ministry of Civil ...

More documents

Recommendations

Info

Message take-out. (10) (11) Other than ‘be prepared’ the main messages taken from the ads are ‘make sure you have supplies’ and ‘disaster can strike at any time’. (8) (4) (5) Q17. What do you think the ads were trying to tell you? Base: Those respondents who stated that they have seen or heard advertising about preparing for a disaster, 2009 (n=549), 2010 (n=659). Note: Statements 2% and below not shown. © Colmar Brunton 2011 48
© Colmar Brunton 2011 49
Page 1 and 2: July 2011 © Colmar Brunton 2011 1
Page 3 and 4: How the survey was carried out •
Page 5 and 6: Executive summary (continued) • P
Page 7 and 8: Executive summary (continued) The a
Page 9 and 10: © Colmar Brunton 2011 9
Page 11 and 12: There is greater awareness of poten
Page 15 and 16: We expect to rely more on our local
Page 17 and 18: People are more likely to say it’
Page 19 and 20: 60% say they have taken steps to pr
Page 21 and 22: The Christchurch earthquakes were t
Page 23 and 24: Taken steps to prepare as a result
Page 27 and 28: 84% have emergency survival items.
Page 29 and 30: Nearly two thirds (63%) have a plan
Page 31 and 32: How prepared is New Zealand? Have a
Page 33 and 34: Nearly one fifth (18%) are fully pr
Page 35 and 36: How prepared is New Zealand (when a
Page 37 and 38: Most at risk when disaster strikes
Page 41 and 42: Where seen/heard or read disaster a
Page 45 and 46: 81% who have seen the ads have done
Page 47: Awareness of the getthru.govt.nz we
Page 51 and 52: Actions to take during and after an
Page 55 and 56: Conclusions (continued) • Awarene
Page 59 and 60: Benchmark 2007 2008 2009 2010 2011
Page 63 and 64: Benchmark 2007 2008 2009 Fully prep
Page 69 and 70: Fully prepared Prepared at home Ben
Page 73 and 74: Fully prepared Prepared at home Ben
Page 75 and 76: Fully prepared Benchmark 2007 2008
Page 79 and 80: Fully prepared Prepared at home Has
Page 81 and 82: Disaster Awareness • Residents fr
Page 83 and 84: Disaster awareness • Otago reside
Page 85: Disaster awareness • Southland re

Findings show that recent events have had a - Ministry of Civil ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?