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Benchmark 2007 2008 2009 Fully prepared Prepared at home Has a plan Has survival items 5% 15% 53% 94% 17% 32% 44% 86% 4% 18% 43% 82% 3% 14% 60%* 89% 2010 8% 29% 59% 88% 2011 23% 37% 71% 85% Preparedness • Compared to last year, more Otago residents are fully prepared for a disaster (up from 8% to 23% this year). • A greater than average proportion of Otago residents are familiar with the Civil Defence information in the Yellow Pages (82%, cf. 67% national average). • Otago residents are more likely than average to say that cost is a barrier to being prepared (36%, cf. 16% national average). • Otago residents are less likely than average to say it is very important to be prepared for a disaster (49%, cf. 63% national average). Advertising and information • Two thirds (66%) of Otago residents have seen, heard or read any general advertising about preparing for a disaster. • Over seven in ten (72%) Otago residents have seen the Civil Defence television advertising. Sample size = 65 © Colmar Brunton 2011 82
Disaster awareness • Otago residents are more likely than average to strongly disagree that in a disaster there will be someone there to help (19%, 10% national average), and that there will always be adequate warning before disaster strikes (61%, cf. 41% national average). They are more likely to disagree that emergency services will be there to help (31%, cf. 23% national average). • Otago residents are less likely than average to say that a hurricane, cyclone, or storm (33%, cf. 53% national average) or a fire will occur in New Zealand during their lifetime (11%, cf. 23% national average). They are more likely to say that a snow storm will occur in New Zealand during their lifetime (6%, cf. 1% national average). • Otago residents are less likely than average to agree the army will be there to help following a disaster (50%, cf. 63% national average) • Otago residents are less likely than average to agree that gas services could be disrupted following a disaster (65%, cf. 78% national average). © Colmar Brunton 2011 83
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July 2011 © Colmar Brunton 2011 1
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How the survey was carried out •
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Executive summary (continued) • P
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Executive summary (continued) The a
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© Colmar Brunton 2011 9
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There is greater awareness of poten
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We expect to rely more on our local
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People are more likely to say it’
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60% say they have taken steps to pr
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The Christchurch earthquakes were t
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Taken steps to prepare as a result
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84% have emergency survival items.
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Nearly two thirds (63%) have a plan
Page 31 and 32: How prepared is New Zealand? Have a
Page 33 and 34: Nearly one fifth (18%) are fully pr
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Page 41 and 42: Where seen/heard or read disaster a
Page 45 and 46: 81% who have seen the ads have done
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