Findings show that recent events have had a - Ministry of Civil ...

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When prompted, 60% of all those surveyed say they took steps to prepare as a result of either the February or September quake. Don’t know September earthquake Neither February earthquake Overall 60% say they took steps to prepare as a result of the two major earthquakes: 41% took action after the September quake and 47% took action after the February quake. Both earthquakes Q11c: Did either the September 2010 or February 2011 Christchurch earthquakes prompt you to take steps to prepare yourself or your household for a disaster? Base: All respondents (n=1164) © Colmar Brunton 2011 22
Taken steps to prepare as a result of the Christchurch earthquakes. Northland 38% Taranaki 46% Waikato 46% Bay of Plenty 47% Wellington 81% Higher than average Average Below Average Average 60% When prompted, a higher than average proportion of Wellington residents say they took steps to prepare as a result of the Christchurch earthquakes. A lower than average proportion of Northland, Bay of Plenty, Waikato, and Taranaki residents say they were prompted to prepare due to the Christchurch earthquakes. Note: Percentages are presented that are statistically higher or lower than the national average at the 95% confidence level. We have not calculated percentages for Canterbury because Christchurch city residents were not interviewed this year. © Colmar Brunton 2011 23
Page 1 and 2: July 2011 © Colmar Brunton 2011 1
Page 3 and 4: How the survey was carried out •
Page 5 and 6: Executive summary (continued) • P
Page 7 and 8: Executive summary (continued) The a
Page 9 and 10: © Colmar Brunton 2011 9
Page 11 and 12: There is greater awareness of poten
Page 15 and 16: We expect to rely more on our local
Page 17 and 18: People are more likely to say it’
Page 19 and 20: 60% say they have taken steps to pr
Page 21: The Christchurch earthquakes were t
Page 27 and 28: 84% have emergency survival items.
Page 29 and 30: Nearly two thirds (63%) have a plan
Page 31 and 32: How prepared is New Zealand? Have a
Page 33 and 34: Nearly one fifth (18%) are fully pr
Page 35 and 36: How prepared is New Zealand (when a
Page 37 and 38: Most at risk when disaster strikes
Page 41 and 42: Where seen/heard or read disaster a
Page 45 and 46: 81% who have seen the ads have done
Page 47 and 48: Awareness of the getthru.govt.nz we
Page 51 and 52: Actions to take during and after an
Page 55 and 56: Conclusions (continued) • Awarene
Page 59 and 60: Benchmark 2007 2008 2009 2010 2011
Page 63 and 64: Benchmark 2007 2008 2009 Fully prep
Page 69 and 70: Fully prepared Prepared at home Ben
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Fully prepared Prepared at home Ben
Page 75 and 76:
Fully prepared Benchmark 2007 2008
Page 77 and 78:
Benchmark 2007 2008 2009 2010 2011
Page 79 and 80:
Fully prepared Prepared at home Has
Page 81 and 82:
Disaster Awareness • Residents fr
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Disaster awareness • Otago reside
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Disaster awareness • Southland re
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Findings show that recent events have had a - Ministry of Civil ...

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