Findings show that recent events have had a - Ministry of Civil ...

More documents

Recommendations

Info

Executive summary (continued) • The tag line ‘Get Ready, Get Thru’ is becoming increasingly familiar to people. Awareness of the tag line has increased from 41% in 2009, to 47% in 2010, to 49% this year. • Awareness of the Get Thru website is at 40%, compared to 38% in 2010. When asked where to find information before a disaster, people are more likely to say unprompted that they can get information from a Civil Defence website (up from 37% in 2010 to 44% this year). © Colmar Brunton 2011 8
© Colmar Brunton 2011 9
Page 1 and 2: July 2011 © Colmar Brunton 2011 1
Page 3 and 4: How the survey was carried out •
Page 5 and 6: Executive summary (continued) • P
Page 7: Executive summary (continued) The a
Page 11 and 12: There is greater awareness of poten
Page 13 and 14: © Colmar Brunton 2011 13
Page 15 and 16: We expect to rely more on our local
Page 17 and 18: People are more likely to say it’
Page 19 and 20: 60% say they have taken steps to pr
Page 21 and 22: The Christchurch earthquakes were t
Page 23 and 24: Taken steps to prepare as a result
Page 27 and 28: 84% have emergency survival items.
Page 29 and 30: Nearly two thirds (63%) have a plan
Page 31 and 32: How prepared is New Zealand? Have a
Page 33 and 34: Nearly one fifth (18%) are fully pr
Page 35 and 36: How prepared is New Zealand (when a
Page 37 and 38: Most at risk when disaster strikes
Page 41 and 42: Where seen/heard or read disaster a
Page 45 and 46: 81% who have seen the ads have done
Page 47 and 48: Awareness of the getthru.govt.nz we
Page 51 and 52: Actions to take during and after an
Page 55 and 56: Conclusions (continued) • Awarene
Page 59 and 60:
Benchmark 2007 2008 2009 2010 2011
Page 61 and 62:
Benchmark 2007 2008 2009 2010 2011
Page 63 and 64:
Benchmark 2007 2008 2009 Fully prep
Page 65 and 66:
Benchmark 2007 2008 2009 2010 2011
Page 67 and 68:
Page 69 and 70:
Fully prepared Prepared at home Ben
Page 71 and 72:
Page 73 and 74:
Fully prepared Prepared at home Ben
Page 75 and 76:
Fully prepared Benchmark 2007 2008
Page 77 and 78:
Benchmark 2007 2008 2009 2010 2011
Page 79 and 80:
Fully prepared Prepared at home Has
Page 81 and 82:
Disaster Awareness • Residents fr
Page 83 and 84:
Disaster awareness • Otago reside
Page 85:
Disaster awareness • Southland re
show all

Findings show that recent events have had a - Ministry of Civil ...

Create successful ePaper yourself

Delete template?

Save as template?