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Executive summary Findings show that recent events have had a significant impact on people’s disaster awareness and preparedness. •Sixty percent say they have taken steps to prepare themselves or their household in the last 12 months, up from 44% last year. The main prompt for doing so was the Christchurch earthquakes (65% of those who said they did something to prepare themselves or their household said (unprompted) that this was due to the Christchurch earthquakes). •After prompting, 60% said they did something to prepare as a direct result of either the September or February earthquake – 38% prepared emergency survival items and one quarter (25%) formulated a survival plan. •People are more aware that earthquakes (up from 92% to 97%) and hurricanes, cyclones, or storms (up from 31% to 53%) could happen in New Zealand in their lifetime. •More people agree that in a disaster there will be someone there to help you (up from 65% to 74%) and that in a disaster, emergency services would be there to help you (up from 65% to 75%). They are less likely to agree that there will always be adequate warning before disaster hits (down from 37% to 28%). © Colmar Brunton 2011 4
Executive summary (continued) • People are more likely to say their local or regional council (up from 38% to 48%), the ambulance service (up from 67% to 71%) and their neighbours (up from 80% to 84%) will be there to help them following a disaster. • More people believe that sewerage services (up from 82% to 88%) could be disrupted following a disaster. The proportion of people who believe that mobile phone services could be disrupted has increased gradually throughout the course of the campaign, from 56% in 2007, to 59% in 2008, to 62% in 2009, to 69% in 2010, and to 73% in 2011. • There is greater awareness of the need to have an emergency survival plan. Nearly half (47%) said unprompted that households should prepare an emergency survival plan for when disaster strikes (up from 39% in 2010). © Colmar Brunton 2011 5
Page 1 and 2: July 2011 © Colmar Brunton 2011 1
Page 3: How the survey was carried out •
Page 7 and 8: Executive summary (continued) The a
Page 9 and 10: © Colmar Brunton 2011 9
Page 11 and 12: There is greater awareness of poten
Page 15 and 16: We expect to rely more on our local
Page 17 and 18: People are more likely to say it’
Page 19 and 20: 60% say they have taken steps to pr
Page 21 and 22: The Christchurch earthquakes were t
Page 23 and 24: Taken steps to prepare as a result
Page 27 and 28: 84% have emergency survival items.
Page 29 and 30: Nearly two thirds (63%) have a plan
Page 31 and 32: How prepared is New Zealand? Have a
Page 33 and 34: Nearly one fifth (18%) are fully pr
Page 35 and 36: How prepared is New Zealand (when a
Page 37 and 38: Most at risk when disaster strikes
Page 41 and 42: Where seen/heard or read disaster a
Page 45 and 46: 81% who have seen the ads have done
Page 47 and 48: Awareness of the getthru.govt.nz we
Page 51 and 52: Actions to take during and after an
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Conclusions (continued) • Awarene
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© Colmar Brunton 2011 57
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Benchmark 2007 2008 2009 2010 2011
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Benchmark 2007 2008 2009 2010 2011
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Benchmark 2007 2008 2009 Fully prep
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Benchmark 2007 2008 2009 2010 2011
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Fully prepared Prepared at home Ben
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Fully prepared Prepared at home Ben
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Fully prepared Benchmark 2007 2008
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Benchmark 2007 2008 2009 2010 2011
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Fully prepared Prepared at home Has
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Disaster Awareness • Residents fr
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Disaster awareness • Otago reside
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Disaster awareness • Southland re
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